Feature: The Electronic Sales Brochure
In my last column, I introduced an alternative view of job postings. Since their creation in the early 1990s, these recruitment ads have been caught in a time warp. They are written today just as they were written then, with the minimal content and meager selling power of recruitment advertising in a labor surplus market.
Feature: A Job Posting Even the Best Performers Can’t Resist
Here’s the good news: According to a March survey of 16,000 U.S. employers, conducted by the staffing firm Manpower, recruiting activity is finally about to rise. A net 20% of employers expect to add workers in the second quarter of this year, the highest level of workforce additions since the first quarter of 2001. Even