Feature: Pay Attention to “Career Advancement Moms”
It’s the political season in America, and the pundits are busy coining terms for population groups that will have an impact on the vote. The best known example of these designations, of course, is the “soccer mom,” a genus whose power at the polls is legend. And more recently, we’ve heard of “national security moms,”
Feature: Brand, Brand on the Wall, Who Should Be One of Us All?
Let’s begin with a rash statement: You can’t win the War for the Best Talent with the highest quality candidates. That’s right; simply going out and recruiting the best and brightest in each career field is not likely to get the performance gains your customers-those pesky hiring managers-really want. Why not? Because only the right