June 20, 2012   view past issues

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Your Excerpt from A Multitude of Hope

A Multitude of Hope is Peter Weddle’s new novel about what’s happening to the American Dream.

It’s a tale of three out-of-work Baby Boomers and a secret online group of workplace activists who are practicing “economic disobedience” against the vulture capitalists in the American economy.

Ripped right from today’s headlines, the book engulfs you in a no-holds barred war between a self-styled monarchy of greed-is-good investors and a virtual colony of revolutionaries using the Web to even the score. Part edge-of-your-seat thriller and part exploration of modern American culture, this is one novel you won’t want to miss.

To read a free excerpt, click here.

The Power of Non-Commercial Social Media

Commercial social media sites are all the rage these days. It’s hard to find a recruiting conference or publication which isn’t breathlessly touting the power of LinkedIn, Twitter, Facebook, Ryze, BranchOut and others. They’re all useful recruiting venues, to be sure, but they are not the only social sites we recruiters should be using. Where else should we be going on the Web to meet high caliber talent? Non-commercial social media sites or what most people call association Web-sites.

According to the American Society of Association Executives, there are over 90,000 professional societies and trade associations in the United States. The former represents individuals in a specific career field, while the latter represents employers in a specific industry. Wikipedia puts the number of trade associations at 7,600, which means that there are approximately 82,400 professional societies now in operation.

These organizations chop and dice today’s occupations and workforce into very fine gradations. For example, there are professional societies for:

  • IT workers (IEEE Computer Society) and for women in IT (Association for Women in Computing);
  • human resource practitioners (Society for Human Resource Management) and for Hispanic-American HR managers (Society for Hispanic Human Resource Executives);
  • scientists (the American Association for the Advancement of Science) and for Native Americans in science (Society for the Advancement of Chicano & Native Americans in the Sciences);
  • and

  • journalists (Society for Professional Journalists) and for gay and lesbian members of that field (National Lesbian and Gay Journalists Association).
  • In short, there’s probably not an occupation, occupational specialty or cohort of the workforce that isn’t represented by one or more professional societies.

    Equally as important, the people who join these organizations have character traits that make them very attractive prospective employees. They tend to be especially dedicated to their field and to keeping their professional knowledge up-to-date. They are often well connected with their peers and actively interact with them on a regular basis. And, whether they are in transition or not, they never ever look for a job, but are almost always on the lookout for a career advancement opportunity. In essence, the members of professional societies are the quintessential “high caliber candidate” we are all trying to recruit.

    Connecting With the Talent of Professional Societies

    As detailed in WEDDLE’s Guide to Association Web Sites, there are several ways to connect with professional society members online. Just as with commercial social media sites, however, the two best ways are to:

  • Advertise your openings on the sites.
  • Many employers now post jobs on LinkedIn, Facebook or Twitter and, of course, you can do the same on the job boards operated by many professional societies. These job boards have the distinct advantage of being integrated into a larger site that is almost always replete with latest news and information about a particular career field. For that reason, they attract people who aren’t looking for a new position, as well as those who are.

    The key to writing an effective job posting on a non-commercial social media site is to change your perspective. Don’t focus on what you need – the requirements and responsibilities of a job – but instead emphasize what’s in it for the candidate – what will they get to do, what will they get to learn, what will they get to accomplish, with whom will they get to work and how will their work be recognized and rewarded.

  • Network on their discussion forums.
  • These venues attract people who are passionate about their work and committed to sharing their ideas and insights, opportunities and challenges with their peers. They aren’t trying to build up a huge address book of connections or friends, but instead, are working to build up their professional expertise and brand.

    The key to networking effectively on such sites is to adhere to the Golden Rule of Networking: you have to give as good as you get. If you want a discussion forum’s participants to help you fill your opening (by considering it themselves or referring you to someone who might), you must first be helpful to them (by sharing your knowledge of the job market and emerging trends in their field).

    Commercial social media sites are a powerful new addition to the recruitment toolbox. It’s also important, however, not to overlook the non-commercial social media sites that have been around for a long time. They are a credible and efficient way to reach some of the best talent in the workplace today.

    Thanks for reading,


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    Be At Your Best With the Best Tools

    The best recruiters use the best resources to get the job done. And, when it comes to reaching top talent online, their choice is clear. It’s WEDDLE’s Guides for Recruiting Success. Get yours today!

    WEDDLE’s 2011/12 Guide to Employment Sites on the Internet. This is the 10th edition of the Guide the American Staffing Association called the “Zagat” of job boards and social media sites.

    WEDDLE’s Guide to Association Web Sites. This book details the recruiting resources and capabilities that are available at the Web-sites of over 3,000 professional and technical associations.

    Finding Needles in a Haystack. This one-of-a-kind guide lists over 25,000 keywords and keyword phrases, across 5,400 job and position titles in 28 industries and professions.

    Sourcing Career Success

    As recruiters and HR professionals, we spend 33 percent of our day (or more) on-the-job and 100 percent of our job helping others to achieve career success.

    Don’t our own careers deserve equal attention? Absolutely! And the one best way to do that is by sourcing career success with WEDDLE’s books. They include:

    Work Strong: Your Personal Career Fitness System. This book introduces a complete regimen of activities that will help you successfully compete for and hang onto the job of your dreams. Its one-of-a-kind program not only tells you what to do, but how to do it and how often.

    Recognizing Richard Rabbit. This fable for adults will entertain and delight you and help you out of the boxes that keep you from becoming the champion inside you. It is a novel and engaging way to recognize the talented person you are meant to be.

    The Career Activist Republic. This blockbuster of a book provides a provocative yet positive assessment of the changing world of work in the American economy and describes an innovative strategy that will enable you to avoid the pitfalls and capture the opportunities in this new environment.

    The Success Matrix: Wisdom from the Web on How to Get Hired and Not Be Fired. This anthology collects the best of Peter Weddle’s columns on job search and career success. It is the only book you’ll find that provides a candid and totally up-to-date look at how to get and stay ahead in today’s workplace.

    The books are available at and at

    Remember What Your Mother Taught You

    It’s nice to share.

    Don’t keep WEDDLE’s Newsletter to yourself. Please tell your colleagues and friends about it and encourage them to sign up.

    They should click here to reach our registration page. Then, using the dropdown window they can select any or all of the following free newsletters:

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