THE TECHNACIOUS RECRUITER NEWSLETTER

December 17, 2009   view past issues

Our newsletter is
brought to you by





What’s Ahead in 2010?

Prognosticating is a fine, old end-of-the-year tradition in our field. Perhaps it’s the knowledge that the devil we know is bowing out and the devil we don’t know has yet to appear, but we seem especially interested in these forecasts during the last days of December.

How much credence should we put in them?

Well, the dictionary defines prognostication as an activity in which you “predict according to present indications or signs.” To my way of thinking, however, figuring out the future is nothing more than guesswork gussied up as deductive reasoning. Nevertheless, I think it’s helpful to look ahead at what might happen if only to scare ourselves into paying more attention to the emerging trends and issues around us. So, without further ado, here are my predictions for the field of recruiting in 2010.

We’ll begin to see job boards as more than job posting platforms. Many of today’s job boards think they’re in the recruitment advertising business. They aren’t. And the best know it. These sites believe they’re in the talent delivery business so they are introducing a range of new services that enable us to target the exact demographic we want to source and do so in a way that saves us time and money. For example, some job boards will now help craft job postings so they motivate even the most passive of prospects, others will offer pre-screening questions embedded in job postings so only qualified candidates can apply, and still others will pre-qualify applicants and provide a short list of the ten best candidates for review. All of these services are or will be offered at a price point that is considerably less than that charged by the vendors which have traditionally provided them to us. In an era of tight budgets and smaller staffs, this expanded capability may not be a silver bullet, but it’s certainly a solution worthy of consideration.

We’ll graduate from Social Recruiting 101 and enter the era of Social Recruiting 102. There’s no doubt that social recruiting is an important new tool for our profession, but 2010 will mark our shift from its starry eyed early adoption to squinty-eyed mature application. Recruiters will look for empirical data to determine (a) which social recruiting tactics work and, more importantly, which work best, (b) which social media sites perform the best for which kinds of talent, (c) which social recruiting tactics and media deliver a better return on recruiter time and money than traditional sourcing and recruiting methods, and (d) what steps must be taken to integrate social recruiting tactics and media into the other sourcing and recruiting activities used by our organizations. Once we have that knowledge, we will be able to articulate the rationale for social recruiting and build the business case to implement it effectively.

We’ll see compliance replace administration as the bane of our existence. Our profession has long been plagued with too much process and paper, whether it’s electronic or the old fashioned kind. Sadly, we often spend more of our time on such administrivia than on the recruiting our employers actually need. That problem, however, will become a fond memory as we are forced to spend an ever increasing amount of our time (and our talent) on defending our organizations from the fine-happy auditors of the Federal Government’s Office of Federal Contract Compliance Programs (OFCCP). Ensuring compliance with our nation’s commitment to equal opportunity and affirmative action is obviously an important priority, but unfortunately, it will also become a strategy for balancing the budget with penalties imposed on our employers. Now’s the time, therefore, to make sure our sourcing strategies are free of adverse impacts (unintended or otherwise) and our data collection and storage procedures are up to federal standards.

We’ll worry as much about the content of our corporate career sites as we do about their search engine performance. Sure, it’s important to invest in search engine optimization for the career area on our organization’s site, but such an investment will not improve its yield if all that visitors find when they get there is a cure for insomnia. For that reason, more and more of us will decide to put off SEO until we have accomplished CSO or career site optimization. We will invest first in improving the features and functionality of our sites so that those destinations attract both active job seekers and passive prospects. And, we will transform the visitor experience from a transaction to a relationship so that our candidates not only pay an initial visit, but come back over and over again. In essence, we will optimize our sites’ ability to attract and access the best of the talent our employers need. Then and only then will we spend the money to optimize their ranking on search engines.

We’ll begin to act as if we have a career too. Recruiters are some of the most selfless people on the planet. All day, every day, they work to help others improve their career prospects. What the Great Recession has proved is that we need to take care of own careers, as well. Thousands of recruiters are now in transition because they thought that by devoting their full time and attention to their employer’s success, they would also be assuring their own. That clearly didn’t work, so from now on, we will work as hard on ourselves as we do for our employers. We will continue to do our best work on-the-job, but at the same time, we will give equal priority to building up our skill set, expanding our network of contacts, keeping an eye on the financial condition of our employer and the political condition of our boss and the countless other things that maintain the fitness of our careers. In short, we will act as if we (and our careers) matter too.

Thanks for reading,

Peter

Visit my blog at Weddles.com/WorkStrong

P.S. Please tell your friends and colleagues about WEDDLE’s Newsletter. They’ll appreciate your thoughtfulness, and so will we.


Get a Free WORK STRONG Wristband!

These are tough times for everyone in the workplace. Husbands, wives, partners, sons, daughters, mothers, fathers.

It doesn’t matter whether you have two or thirty-two years of employment experience, today’s world of work is a risky, even threatening place. And it is also the place where you spend one-third or more of your day.

So what should you do? Give yourself and everyone else you care about the gift of a hopeful future. Give Work Strong: Your Personal Career Fitness System.

  • If you’re in transition, it will help you heal your career even as you hunt for a new job.
  • If you’re currently employed, it will help you strengthen and protect your career.
  • Click here to get a 34% discount on the book at Amazon.com!

    Or, if you’d like A FREE WORK STRONG WRISTBAND, order the book directly from WEDDLE’s by calling 203.964.1888 or clicking here.

    Don’t delay. Give the gift of a hopeful future. Get Work Strong right away!


    Our Featured Books

    Get WEDDLE’s recruiting bestsellers today.

    Hot off the presses, you can now order:

  • WEDDLE’s 2009/10 Guide to Employment Sites on the Internet. This widely acclaimed guide to the Web’s 100,000+ job boards and career portals has been completely updated so you can make smart buying decisions for your organization’s online recruitment advertising.

    This edition of the Guide, our 9th, introduces an entirely new format: The Top 100, our pick of the most effective job boards and career portals on the Web, and the Best & the Rest, a directory of over 10,000 sites organized by career field, industry and geographic focus. And at just $39.95, it’s a true recession buster, as well!

  • WEDDLE’s 2009/10 Guide to Association Web Sites. The best talent are often members of their local, state, regional or national professional associations. This one-of-a-kind Guide enables you to determine which of those associations have the recruiting resources you need to connect with their members.

    The Association Guide lists over 3,000 associations by the career field, industry or location in which they specialize and indicates whether they have a job database, a resume database and/or a discussion area for professional networking. It is the only book of its kind in print and at just $49.95, it’s practically a steal.

  • How can you get these amazing resources? Click here to reach our online bookstore or call 203.964.1888 to order your copies of these truly unique recruiting guides.

    And don’t wait. Even if you’re not hiring at the moment, these books can be helpful to you. Their site profiles will enable you to pinpoint the best places online for recruiting, once the economy starts growing again. And if that takes longer to happen than you would like, these books also include useful information for a job search. So, don’t delay; get your WEDDLE’s Guides today!

    Even Super Search Strings Won’t Work With the Wrong Keywords

    How can you tell search engines and computers what kind of candidate you’re looking for? Use Finding Needles in a Haystack. Just released by WEDDLE’s, this 3-volume set is the first comprehensive listing of keywords for successfully searching resume databases online and off. You can select individual volumes or get the entire set.

    Volume I

    Engineering

    Executive & Management

    Finance & Economics

    Healthcare

    Human Resources

    Sales & Marketing

    Technology

    Volume II

    Banking

    Broadcasting & Media

    Construction

    Dentistry

    Food & Beverage

    Hospitality

    Insurance

    Investment Finance

    Law

    Pharmacy

    Psychology & Counseling

    Real Estate

    Retail

    Science

    Social Work & Services

    Volume III

    Accounting & Bookkeeping

    Administration

    Advertising & Communications

    Architecture

    Art & Design

    Customer Service

    Equipment Installation & Maintenance

    Hazardous Materials

    Manufacturing

    Public Relations

    Purchasing

    Security

    Translation

    Logistics

    Writing, Journalism & Editing

    The set provides over 25,000 keywords and keyword phrases, across 5400 job and position titles in 28 industries and professions. You can order each book for $49.95 or the 3-volume set for just $139.95. As, sourcing guru Shally Steckerl put it, these books are “a rare and uniquely useful reference guide for recruiters!”

    To order your copy, please click here or call WEDDLE’s at 203.964.1888.


    Our Featured Employment Web Site

    Site Spotlite … from the pages of WEDDLE’s 2009/10 Guide to Employment Sites on the Internet.

    There are 50,000 job boards and career portals now in operation in North America and an equal number operating elsewhere around the world. The key to recruiting top talent online, therefore, is knowing where to find and how to select the best sites for each of your requirements. WEDDLE’s 2009/10 Guide profiles The Top 100 employment sites on the Web today and provides The Best & the Rest, a listing of over 10,000 such sites worldwide. It’s all of the information you need to determine which job boards will deliver the optimum yield for you. For example:

    Compterwork.com

    http://www.computerwork.com

    Post full time jobs: Yes

    Post part time, contract or consulting jobs: Yes-All

    Distribution of jobs: International

    Fee to post a job: $301-350/posting

    Posting period: 30 days

    Can posting be linked to your site: Yes

    Resume database: Yes

    Number of resumes: 380,000+

    Source of resumes: Direct from candidates

    Top occupations among visitors: Engineering, Finance & Accounting, Information Systems, Healthcare, Medical

    Other services for employers: Automated resume agent, Banner advertising, Status Reports: postings & banners

    Member, International Association of Employment Web Sites: Yes


    Get a Free WORK STRONG Wristband!

    These are tough times for everyone in the workplace. Husbands, wives, partners, sons, daughters, mothers, fathers.

    It doesn’t matter whether you have two or thirty-two years of employment experience, today’s world of work is a risky, even threatening place. And it is also the place where you spend one-third or more of your day.

    So what should you do? Give yourself and everyone else you care about the gift of a hopeful future. Give Work Strong: Your Personal Career Fitness System.

  • If you’re in transition, it will help you heal your career even as you hunt for a new job.
  • If you’re currently employed, it will help you strengthen and protect your career.
  • Click here to get a 34% discount on the book at Amazon.com!

    Or, if you’d like A FREE WORK STRONG WRISTBAND, order the book directly from WEDDLE’s by calling 203.964.1888 or clicking here.

    Don’t delay. Give the gift of a hopeful future. Get Work Strong right away!