July 21, 2011   view past issues

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WEDDLE’s Summer Success Blockbusters

Add the following books to your summer reading list. They’re the best Resources for Recruiting Success.

WEDDLE’s 2011/12 Guide to Employment Sites on the Internet. This is the 10th edition of the Guide the American Staffing Association called the “Zagat” of job boards and social media sites.

WEDDLE’s Guide to Association Web Sites. This book details the recruiting resources and capabilities that are available at the Web-sites of over 3,000 professional and technical associations.

Finding Needles in a Haystack. This one-of-a-kind reference lists over 25,000 keywords and keyword phrases, across 5,400 job and position titles in 28 industries and professions.

Recruit the Right Blend of Talent

Victory in the War for Talent is generally defined as the recruitment of more “A” level performers than the competition. Organizations that employ the lion’s share of such individuals have higher levels of productivity and innovation and greater sales and profits than do other organizations. Or, do they?

Research suggests that there are actually two kinds of superior performers:

  • The “A” level person is the best he or she can be in their profession, craft or trade. They are motivated by the external recognition and rewards that come from their outsized contribution to an organization.
  • The “B” level person is every bit as good a performer as the “A’ level person, but he or she is motivated by what one writer called “mental chocolate” – the intrinsic satisfaction that comes from doing a job well.
  • Historically, organizations have chased the “A” level performer and put up with their sometimes less than collegial behavior because they were thought to be the sole key to organizational success. Today, however, employers are finding that a blend of “A” and “B” level performers provides the best (and most durable) results.

    How do you recruit such a blend?

    Focus on what they have in common. As different as they are, both “A” and “B” level performers have one very important similarity. Neither thinks of him or herself as a job seeker. Ever. Even when they are actively in transition, they see themselves engaged in a search for something other than a job. What they want – what is most likely to motivate a response whenever they are contacted by a recruiter – is a career advancement opportunity.

    The Career Advancement Value Proposition

    From an “A” and “B” level performer’s perspective, a career advancement opportunity has several critical elements. It is a position that will:

  • challenge them to test the limits of their skills and knowledge;
  • allow them to gain expertise and experience they value;
  • enable them to achieve continued success in work they find meaningful;
  • expose them to peers who will encourage and support their best work;
  • and

  • employ them in an organization that will respect and reward their contribution.
  • While a career advancement opportunity can be described in the conventional terminology of job postings, doing so places an organization at a significant disadvantage in the competition for top talent. Let’s face it, requirements and responsibilities are words only an employer could love. Worse, they force prospects to translate the employer’s information into terms that have meaning and importance for them. And, frankly, a lot of “A” and “B” level performers simply can’t be bothered; they have too many other opportunities being offered to them by other recruiters.

    A better way to communicate the value proposition of a career advancement opportunity, therefore, is to address the five questions every “A” and “B” level performer wants answered about an opening.

    Those questions are:

  • What will I get to do?
  • What will I get to learn?
  • What will I get to accomplish?
  • Whom will I get to work with?
  • How will I be recognized and rewarded for my work?
  • Whether you’re posting on a job board or a social media site, on your own corporate career site or in a print publication, the key to success is to describe your openings as career advancement opportunities. Provide the information that “A” and “B” level performers want to know, and you’ll recruit the blend of talent your organization needs to succeed.

    Thanks for reading,


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    P.S. Please tell your coworkers and friends about WEDDLE’s Newsletter. They’ll appreciate your thoughtfulness, and so will we.

    Nix the Naysayers

    The naysayers claim the American Dream is over. The Career Activist Republic says otherwise.

  • If you want your faith in “the land of opportunity” to be reaffirmed,
  • If you want to know how talent is becoming the new currency of economic success,
  • get Peter Weddle’s blockbuster of a book, The Career Activist Republic.

    It’s summer reading that will refresh you more than even the best of vacations!

    Available at at and at

    Get WEDDLE’s 2011/12 Guide Today

    Called, the “Zagat of online recruiting.” by the American Staffing Association, WEDDLE’s Guide to Employment Sites on the Internet is the Gold Standard of guidebooks to the 100,000+ job boards, social media sites and career portals now operating on the Web.

    In these challenging times, being a smart consumer of employment sites is a core competency of recruiters. Make sure you measure up.

  • If you’ve got an old edition of WEDDLE’s Guide, now’s the time to get the all new 2011/12 Guide .
  • And, if you’ve been trying to recruit online without a guide, get the one-of-a-kind 2011/12 WEDDLE’s Guide right away.
  • To order your copy or a copy for each person on your team, please click here.

    Cast Your Vote for …

    the best employment sites on the Web!

    Each year, WEDDLE’s conducts an open poll to determine which job boards, social media sites and career portals are considered the elite of their industry, according to the toughest judges on the planet. That would be YOU, the users of those sites.

    At the end of each year, the the 30 sites with the most votes are recognized as the User’s Choice Award winners. It is not, admittedly, a statistically valid selection process, but it does clearly measure the intensity of support sites have among their customers. And, as the only accolade in which actual users – recruiters and jobs seekers – select the winners, the awards are among the most coveted online in e-commerce.