THE TECHNACIOUS RECRUITER NEWSLETTER

June 15, 2011   view past issues

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WEDDLE’s 2011/12 Guide Is Here!

Called, the “Zagat of online recruiting.” by the American Staffing Association, WEDDLE’s Guide to Employment Sites on the Internet is the Gold Standard of guidebooks to the 100,000+ job boards, social media sites and career portals now operating on the Web.

In these challenging times, being a smart consumer of employment sites is a core competency of recruiters. Make sure you measure up.

  • If you’ve got an old edition of WEDDLE’s Guide, now’s the time to get the all new 2011/12 Guide .
  • And, if you’ve been trying to recruit online without a guide, get the one-of-a-kind 2011/12 WEDDLE’s Guide right away.
  • What’s in this 10th edition of WEDDLE’s 2011/12 Guide to Employment Sites on the Internet?

  • The Top 100, Peter’s pick of the 100 best employment sites on the Internet. Each site is described with a full page profile of its features, services and fees.
  • The Best and the Rest, a directory of over 10,000 sites organized by the career field, industry and geographic location in which they specialize.
  • So don’t delay. Get WEDDLE’s 2011/12 Guide to Employment Sites on the Internet today!


    Meta Tags for Top Talent

    Meta tags have burst onto the public consciousness with the rise of search engine optimization. If you want top talent to find your corporate career site or even your job postings, a strong set of meta tags is all but essential. They provide a definition of sorts for what’s on your Internet pages so search engines can find them when “A” level talent is searching the Web.

    According to a survey done by ChangeWave, 78 percent of all Internet sessions begin on a search engine. These ubiquitous devices are the compasses of the Internet. They tell us where to go to find the information we want. How do they decide where to send us? By reading the meta tags that reside invisibly at the top of the content pages posted online.

    Although there are other factors in the search engine’s calculus, it is those keywords and phrases which determine how high in the search results each page will appear. The better the match between a person’s search query – the kind of information they ask the engine to find – and the meta tags, the closer to the top of the list a specific page will appear. And, the closer to the top of the search results a page appears, the higher the probability the person will see it.

    So, if you want the top talent for which you’re recruiting to find your corporate career site or your job postings, it’s critical that you design your meta tags for the kinds of searches those individuals would typically be doing on the Web. And, there’s the rub. Most recruitment meta tags today aren’t designed for the best talent; they’re designed for active job seekers.

    Now, let’s be clear: there are top performers among active job seekers. However, according to the U.S. Bureau of Labor Statistics, at any point in time – even during a recession – just 16 percent of the U.S. workforce is in transition. In other words, 84 percent of the population is composed of what we call passive job seekers. They are the prime prospects for our openings because they typically include a higher percentage of people with hard-to-find skills and a track record of superior performance. They are, however, employed and almost always, NOT looking for a job. The key to recruiting them, therefore, is to use meta tags that connect with them while they aren’t looking for a job.

    Tagging Passive Prospects

    Meta tags on the pages of corporate career sites and job postings have normally emphasized the attributes of the organization or its openings. They include terms such as “Fortune 500 consumer products company,” “pharmaceutical research,” “sales job” or “senior clinical scientist position.” They describe an organization’s value proposition as an employer or the title and responsibilities of its employment opportunities. A passive job seeker may be interested in such topics, but they’ll never see those pages because that’s not what they’re searching for online.

    More often than not, passive job seekers use search engines not to look for a job, but to look for ways to perform better on the job they already have. They search for solutions to specific work problems or for techniques and strategies that could improve their overall performance. They might, for example, look for Web pages that discuss “improving retention rates with major accounts” or “how to locate more candidates for clinical trials.” And, it’s those job performance terms – NOT job search terms – that we should be using as meta tags.

    How can we determine which job performance terms to include? Ask the people who are using them day-in, day-out on the Web.

    Reach out to the top performers among your own coworkers in the career field for which you’re recruiting. You can, for example, ask them to share their search queries for the last 60 days. Or, if they’re uncomfortable with that, you can pull them into a focus group and get them talking about what they’ve been looking for online. In both instances, the key to success will be your ability to reassure them that you’re not prying into their online behavior, but instead, looking for ways to recruit other top performers just like them. In most cases, they’ll appreciate the implied pat on the back and the chance to help themselves by attracting more top performers to the organization/

    Meta tags may sound like a technical term, but in truth, they’re nothing more than keywords. Up to this point, however, recruiters have used keywords for only one purpose: to detail the contents of their Web pages. In the War for the Best Talent, however, it’s equally important to use meta tags for a second purpose: to attract the best talent to pages they wouldn’t otherwise find, but might just want to see.

    Thanks for reading,

    Peter

    Visit me at Weddles.com

    P.S. Please tell your coworkers and friends about WEDDLE’s Newsletter. They’ll appreciate your thoughtfulness, and so will we.


    Become an “A” Level Recruiter

    You need the best resources to do your best work as a recruiter. No matter how good you are, if you don’t have the right tools, your performance will be undermined.

    What are the best Resources for Recruiting Success? They are:

  • WEDDLE’s 2011/12 Guide to Employment Sites on the Internet. This 10th edition of the Guide called the “Zagat of the online employment field” includes The Top 100 – our pick of the elite among job boards and social media sites – and The Best & The Rest – a directory of over 10,000 sites organized by the career field, industry and location in which they specialize.
  • WEDDLE’s Guide to Association Web Sites. The key to the “hidden talent market” online, this book details the recruiting resources and capabilities that are available at the Web-sites of over 3,000 professional and technical associations and societies, the gateways to some of the best talent on the Web.
  • Finding Needles in a Haystack. Optimize your results when searching resume databases or social networking sites, get one, two or all three volumes of this extraordinary reference that provides over 25,000 keywords and keyword phrases, across 5,400 job and position titles in 28 industries and professions.

    Cast Your Vote for …

    the best employment sites on the Web!

    Each year, WEDDLE’s conducts an open poll to determine which job boards, social media sites and career portals are considered the elite of their industry, according to the toughest judges on the planet. That would be YOU, the users of those sites.

    At the end of each year, the the 30 sites with the most votes are recognized as the User’s Choice Award winners. It is not, admittedly, a statistically valid selection process, but it does clearly measure the intensity of support sites have among their customers. And, as the only accolade in which actual users – recruiters and jobs seekers – select the winners, the awards are among the most coveted online in e-commerce.


    Get The Career Activist Republic Today!

    If you read only one book this year, this is the book you should read!

    The Career Activist Republic takes a frank, provocative, yet ultimately hope-filled look at America’s workplace in the 21st Century. It describes a new cross-generational class of Americans that is wresting control from their employers and charting a destiny that works for them in the one-third of their life they will spend on-the-job.

    If you want to know:

    ” How the “global warming of work” is reshaping the American workplace,”

    ” Whether the American Dream is turning into the Chinese Dream,

    ” How a growing number of Americans are achieving real and lasting “career security,”

    then get The Career Activist Republic today.

    Clink on either of the links above or visit the secure online bookstore at WEDDLEs.com.