THE TECHNACIOUS RECRUITER NEWSLETTER

March 31, 2009   view past issues

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The Weak Link Syndrome

Recruiters Have Careers Too

If you’re a recruiter or an HR professional in the recruiting field, you spend all day, every day helping to advance the careers of others. Now there’s a way you can take care of your own career, as well. We at WEDDLE’s are pleased to announce the launch of CareerFitness.com. Based on Peter Weddle’s new book Work Strong: Your Personal Career Fitness System, it is a state-of-the-art resource center for successful career self-management and job search. Think of it as “your careerspace” for the 21st Century. Where should you begin? Use the site’s free Career Fitness Evaluation to see how well you’re positioned to survive and prosper in today’s and tomorrow’s turbulent world of work. You’ll also find other insightful assessments and a full featured program for career success at the site, so we hope you’ll take full advantage of all of it and tell your friends and colleagues all about it.

Feature: The Weak Link Syndrome

It was partly my own fault. I realize that now. I naively accepted an invitation on LinkedIn to connect with someone I didn’t know. I did confirm that this person was in the field of recruiting, and since I’m terrible at remembering names, I thought that we may have met at a conference somewhere. I still don’t know whether that’s the case, but as soon as I accepted the invitation, this person started to spam me with email after email about openings he was trying to fill. And therein lies the central problem with LinkedIn, at least as it is currently used by a very large number of people.

LinkedIn advertises itself as a networking tool for professionals. That’s fine. But building up a huge (or even a small) address book of contacts is not networking. In fact, given that networking is actually a form of dialogue that is most appropriately practiced as an integral part of one’s business day, what’s going on at LinkedIn today is best described as “notworking.”

You see, the Golden Rule of Networking is that you have to give as good as you get. It’s fundamentally an exchange of information, ideas, and/or assistance from which both parties derive value. That mutual allocation of benefit establishes familiarity and trust, and those two factors are the twin pillars of a relationship. When networking is working, that’s what it creates-a relationship.

How Do Relationships Happen?

Now, if you’ve ever been in a relationship, you know two things about them. First, you quickly learn that they are hard work. That’s why the word is spelled the way it is: it’s netWORK, not net-get-around-to-it-whenever-you-feel-like-it. And second, you come to appreciate that relationships take time to develop. They don’t happen with the click of a mouse, whether you’re on LinkedIn or Facebook or any other social or professional “networking” site.

And sadly, my connection on LinkedIn understood neither of those points. As he put it when I asked him to stop sending me his intrusive email, “When you linked to me you agreed to receive email notifications and to network with me.”

Well, my friend, that’s not networking. First, you’re not working at building a relationship with me. You’re spamming me with unwanted email. Second, there’s no reciprocity here. All of the value in our interaction accrues to you. You want me to provide the names of people I know for your openings, yet you haven’t taken the time to get to know me or to offer me anything of commensurate value. You aren’t giving as good as you get. You’re just taking what’s useful to you.

Now, I’ve heard the stories about people finding candidates through their LinkedIn contacts. That’s great. But those situations are the exception to the rule. There are more than 36 million people with profiles on Linked, and most have fewer than 10 contacts. In other words, they’ve checked off the online Social/Professional networking box on their to-do list-they’ve joined the latest and greatest recruiting tool for the 21st Century-but they haven’t done anything with it. They aren’t investing the time and effort required to build up their Web of relationships or enrich them.

I call this situation the Weak Link Syndrome. It produces two harmful consequences.

  • First, a lot of recruiters who have now joined professional networking sites believe they’ve strengthened their ability to find high caliber candidates for their openings, and they haven’t. They think they’re using a state-of-the-art tool to enhance their personal performance, and they aren’t. They’re wasting their time and talent fiddling with a technology-online professional networking-that isn’t working for them.
  • Second, the absence of so many recruiters networking effectively online has created a vacuum. And into that vacuum has flowed a crowd of individuals who are happy to misuse the system. Like my former connection on LinkedIn, they are clueless about the true nature of networking and feel entitled to use some malformed version of their own. And that misappropriation of the online networking experience diminishes it for everyone else.
  • So, what do I recommend? I think we have just two options. We can either devote the time and energy necessary to extend our online professional networks far beyond their current meager limits and then transform those contacts into genuine relationships or we should abandon the sites that are supposed to nurture them and turn our time and talent to more productive activities. As the old truism notes, it’s not worth doing something unless you’re going to do it right.

    Thanks for reading,

    Peter

    Follow me on Twitter at PeterWeddle

    P.S. Please tell your friends and colleagues about WEDDLE’s Newsletter. They’ll appreciate your thoughtfulness, and so will we.


    This Issue’s Sponsor: Work Strong

    This issue of WEDDLE’s newsletter is brought to you through the generous support of Work Strong: Your Personal Career Fitness System, Peter Weddle’s new book on conditioning your career for sustainable success.

    Designed specifically for the challenging workplace of the 21st Century:

    Work Strong not only tells you what to do for career success, but when, where and how to do it.

  • Career Fitness includes both a revolutionary philosophy of work and a regimen of daily, weekly and monthly activities that empower you to apply that philosophy to your career.
  • Using physical fitness as a metaphor, it introduces an approach to career self-management that is appropriate for everyone from senior executives and seasoned professionals to recent graduates and those who are reentering the workforce after an extended absence.
  • Work Strong helps you tap both sides of your brain in learning how to build a healthy career.

  • It encourages you to use your reasoning ability on the left side of your brain by presenting all of the information you need to Work Strong in your career. That’s The Career Fitness System
  • It also encourages you to use your creative ability on the right side of your brain by presenting a fictional account of what it would be like to Work Strong. That’s The Diary of a Career Activist.
  • In today’s world of work, you have only two choices: you can be the master of your career or you can be its victim. Get the tools you need to take charge of the one-third or more of your life you spend at work. Get Work Strong today! You’ll increase the paycheck and the satisfaction you bring home from work!

    But don’t forget about others. Get Work Strong for yourself and for your spouse, your sons or daughters and even for your mother and father. Everyone deserves to Work Strong. To place your order, call WEDDLE’s at 317.598.9768 or click here. Don’t delay. Get Work Strong right away!


    Section Two: Site News You Can Use

    News Item #1

    WorldatWork, the Total Benefits Association, released the results of a survey regarding pay raises in today’s difficult economic climate. Surprisingly, it found that employers are handing out raises this year and, on average, those raises are equal to 3.1 percent of base salary. Only one-in-ten of the 1,000 organizations that responded to the survey said they were eliminating raises altogether. Why should recruiters care (other than the little bit of relief such a raise provides them)? Most job seekers today will almost certainly assume that raises have gone the way of a plump 401k, at least for the foreseeable future. So, if your organization is one of the nine-in-ten that are offering raises, make that fact a part of your employment brand. It’s a powerful statement about your employer’s commitment to talent. It’s also just the kind of signal that could convince a top performer to select your opportunity over another.

    News Item #2

    WEDDLE’s is pleased to announce the schedule for its 2009 Spring/Summer Training Series. These programs are audio-based. You get the PowerPoint slides for each program in advance, and on the day of the training, you simply call a toll-free number and have the presentation delivered right to you.

    No less important, all of the programs are presented by WEDDLE’s Publisher, Peter Weddle, one of the most highly rated trainers in our industry. In addition, they draw on WEDDLE’s 12+ years of research into the Best Practices for sourcing and recruiting online.

    The Spring/Summer 2009 series is listed below:

  • April 8, 2009: Online Networking for Hard-to-Find, High Caliber Prospects
  • April 21, 2009: Best Practices in Online Recruitment Advertising 2.0
  • May 5, 2009: Best Practices in Sourcing Passive Prospects Online
  • May 26, 2009: Blink Recruiting-Getting to “Yes” Fast With Top Talent
  • June 2, 2009: Transforming Your Resume Database into a Candidate Gold Mine
  • June 16, 2009: Optimizing the Candidate Experience: The Secret to Recruiting Success
  • These are great learning opportunities presented by one of our industry’s most highly rated trainers. In addition, you can’t beat the price; it’s just $175 per telephone line. That’s unbelievably inexpensive for individual training that is jam packed with both state-of-the-art techniques and recruiting wisdom.

    Registrations are limited, so reserve your seats now. Call WEDDLE’s at 317.598.9768 today. Please note that sessions are not recorded and reservations are final and binding.

    News Item #3

    WEDDLE’s has released a powerful new tool for recruiters. Called Finding Needles in a Haystack, it’s the first comprehensive listing of keywords for successfully searching resume databases online and off. The book provides tens of thousands of search terms and phrases for the:

  • engineering,
  • finance,
  • healthcare,
  • human resources,
  • sales & marketing,
  • technology,
  • and other fields.
  • If you’re not getting the yield you need from job board resume databases, data mining or even your own resume management system, this is the reference book for you. In fact, sourcing guru Shally Steckerl described this book as “A rare and uniquely useful reference guide for recruiters!” It doesn’t get any better than that! To order your copy, please call WEDDLE’s at 317.598.9768 or click here. Get Finding Needles in a Haystack today!


    Section Three: Site Profiles

    Site Spotlite … from the pages of WEDDLE’s 2007/8 Guides and Directories

    There are 40,000 job boards now in operation in North America and an equal number operating elsewhere around the world. The key to recruiting top talent online, therefore, is knowing where to find and how to select the best sites for each of your requirements. WEDDLE’s 2009/10 Guide identifies 350 of the top sites worldwide and provides the information you need to determine which job boards will deliver the optimum yield for you. For example:

    Absolutely Health Care

    http://www.healthjobsusa.com

    Post full time jobs: Yes

    Post part time, contract or consulting jobs: Yes-All

    Distribution of jobs: National: USA

    Fee to post a job: $151-200/posting

    Posting period: 90 days

    Can posting be linked to your site: Yes

    Resume database: Yes

    Number of resumes: 240,000

    Source of resumes: Direct from individuals

    Top occupations among visitors: Healthcare, Medical

    Other services for employers: Discussion forum for networking, Assessment instruments, Automated resume agent, Banner advertising, Status reports on postings

    Member, International Association of Employment Web Sites: Yes


    Get Work Strong Today!

    This issue of WEDDLE’s newsletter is brought to you through the generous support of Work Strong: Your Personal Career Fitness System, Peter Weddle’s new book on conditioning your career for sustainable success.

    Designed specifically for the challenging workplace of the 21st Century:

    Work Strong not only tells you what to do for career success, but when, where and how to do it.

  • Career Fitness includes both a revolutionary philosophy of work and a regimen of daily, weekly and monthly activities that empower you to apply that philosophy to your career.
  • Using physical fitness as a metaphor, it introduces an approach to career self-management that is appropriate for everyone from senior executives and seasoned professionals to recent graduates and those who are reentering the workforce after an extended absence.
  • Work Strong helps you tap both sides of your brain in learning how to build a healthy career.

  • It encourages you to use your reasoning ability on the left side of your brain by presenting all of the information you need to Work Strong in your career. That’s The Career Fitness System
  • It also encourages you to use your creative ability on the right side of your brain by presenting a fictional account of what it would be like to Work Strong. That’s The Diary of a Career Activist.
  • In today’s world of work, you have only two choices: you can be the master of your career or you can be its victim. Get the tools you need to take charge of the one-third or more of your life you spend at work. Get Work Strong today! You’ll increase the paycheck and the satisfaction you bring home from work!

    But don’t forget about others. Get Work Strong for yourself and for your spouse, your sons or daughters and even for your mother and father. Everyone deserves to Work Strong. To place your order, call WEDDLE’s at 317.598.9768 or click here. Don’t delay. Get Work Strong right away!