November 12, 2012   view past issues

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The Rise of Hybrid Employment Sites

The Rise of Hybrid Employment Sites

The conventional view of job boards and social media sites has been to see them as separate and distinct stovepipes of recruiting activity. One provides a platform for recruitment advertising and resume search, while the other supports data mining and networking with employment prospects. The reality, however, is far different. Some job boards have always provided a way for recruiters to interact with candidates socially, and today, that number is growing. What’s emerging, as a result, is a new kind of resource that is best described as a “hybrid employment site.”

Although not widely acknowledged, a significant number of job boards have always offered discussion forums or listservs which supported both peer-to-peer and recruiter-to-peer dialogue. Such features, for example, have long been integrated with the job boards operated by many professional societies and associations. They’re found on sites ranging from the American Institute of Professional Bookkeepers ( to the American Society of Mechanical Engineers (

In 2005, my biannual Guide to Employment Sites on the Internet started tracking these social platforms on all sites, commercial job boards as well as those operated by professional societies and associations. Of the 350 sites we profiled that year, over 22 percent reported that they offered a social recruiting platform. By the time my 20011/12 Guide appeared, that number had jumped to 38 percent. (If you’d like your site to appear in our next edition of the Guide, due out in early 2013, contact me right away.)

Today, a large and growing number of job boards are moving even more aggressively into the social side of recruitment. These hybrid employment sites offer both their traditional recruitment advertising services and an expanding array of social features. The latter typically perform one or more of three functions:

” Content Delivery

” Relationship Building

” Candidate Acquisition.

I describe what some sites are doing in each of these areas in my next news letter.

Thanks for reading,

Peter Weddle

Visit me at

Are You a Member of the IAEWS?

The International Association of Employment Web Sites is the trade association for the global online employment services industry. Our Members include job boards, social media sites, career portals, aggregators, job ad distribution companies, ATS vendors, recruitment advertising agencies and the organizations which support them. Collectively, IAEWS Members power or operate over 60,000 sites worldwide.

Membership offers a range of important benefits, including:

  • two conferences each year where 100% of the content is devoted to helping you improve your operations and bottom line performance;
  • the only global benchmarking survey in our industry, providing the data and analysis you need to identify your competitive strengths and vulnerabilities;
  • proprietary research that explores the key trends, issues and opportunities among both job seekers and recruiters;
  • Member Working Groups where you and your peers can collaborate on such topics as the OFCCP, Job Board-ATS Integration and the State-of-the-Art in Job Posting;
  • and

  • the one-of-a-kind opportunity to meet and interact with other job board and social media site owners and operators, so you can forge alliances, keep track of the competition and maybe even buy a site or sell yours.
  • For more information and to access our Prospective Members Packet, please click here and then on the Membership Info tab at the top of the page.

    A Unique Holiday Gift

    Are you looking for that one-of-a-kind holiday gift to give your best customers?

    If so, give them Peter Weddle’s blockbuster new book about the 21st century American workplace, A Multitude of Hope: A Novel About Rediscovering the American Dream is the story of three mid-career workers trying to find their way in the post-recession, American economy. Ripped right from today’s headlines and told with unflinching honesty but plenty of optimism, it explores the changing dynamics and the new rules of the game for America’s working men and women.

    The book is available with a substantial discount at

    Or, order the book directly from WEDDLE’s and get it autographed by the author. For more details, please contact WEDDLE’s at 203-964-1888.

    Books to Recommend to Your Job Seekers

    WEDDLE’s is the nation’s leading provider of job search and career success books. Here’s a sample of our current titles.

    A Multitude of Hope: A Novel About Rediscovering the American Dream. This modern-day epic traces the journeys of three out-of-work professionals searching for answers in today’s seemingly nonsensical job market. Along the way, they discover the secret to “career security” and the pathway to real and lasting success.

    The Career Fitness Workbook. This self-paced instructional guide introduces a complete regimen of activities that will help you successfully compete for and hang onto the job of your dreams. Think of it as “the habits of highly effective career activists.” It’ll show you how to keep your career vital and maximize the employment benefits you derive from your efforts.

    The Career Activist Republic. This blockbuster of a book provides a provocative yet positive assessment of the changing world of work in the American economy and describes an innovative strategy that will enable you to avoid the pitfalls and capture the opportunities in this new environment.

    The Success Matrix: Wisdom from the Web on How to Get Hired and Not Be Fired. This anthology collects the best of Peter Weddle’s columns on job search and career success. It is the only book you’ll find that provides a candid and totally up-to-date look at how to get and stay ahead in today’s workplace.

    Recognizing Richard Rabbit. This fable for adults will entertain and delight you and help you out of the boxes that keep you from becoming the champion inside you. It is a novel and engaging way to recognize the talented person you are meant to be.

    Outside-the-Box Training Sessions

    WEDDLE’s is pleased to offer a number of uniquely insightful and practical training programs for the leaders and team members of online employment sites. The courses can be tailored to a specific industry or career field focus and delivered onsite at your facility or via Webinar.

    The programs include:

  • Creating a “Careerstead” for Post-Social Recruiting
  • Optimizing the Candidate Experience
  • Developing an Employment Brand for Top Talent
  • Best Practices in Online Recruitment Advertising
  • Optimizing the Content for Candidates Wherever You Contact Them
  • Building a Corporate Career Site for Passive, High Caliber Talent
  • The Art of Social Recruiting for “A” Level Performers
  • How the World of Work Has Changed in the 21st Century
  • For more information about each program and its cost, please contact Peter Weddle at 203-964-1888 or