THE TECHNACIOUS RECRUITER NEWSLETTER

April 16, 2009   view past issues

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The Piven Principle–A Fish Story for Recruiters

Recruiters Have Careers Too

You spend all day, every day helping others advance their career. Now’s the time to take care of yourself, as well.

How? Visit CareerFitness.com. Take the site’s free Career Fitness Evaluation and then sign up for its one-of-a-kind program for career success. You (and your career) deserve it!

The Piven Principle-A Fish Story for Recruiters

Jeremy Piven is an actor. You may have seen him in Entourage or heard about his role in the Broadway play Speed the Plow. It’s the later experience that got him into trouble.

The recession has hit Broadway as hard as Main Street. Numerous shows have been cancelled, and the rest are hanging on by a curtain thread. So, fellow cast members were less than thrilled when old Jeremy stopped showing up for rehearsals of the play. His subsequent announcement that he was leaving the cast for good made him even less popular and caused the producers to file a grievance against him.

To defend himself, Jeremy created the Piven Principle. The actor claims that he was too sick to perform because he engaged in too much of a good thing. He ate so much fish-a healthy food group-that he got sick.

According to Mr. Piven, he was addicted to sushi and ate it twice a day. As beneficial as fish are for humans, pollution of the world’s oceans has tainted almost all species with at least trace amounts of mercury. In moderate diets, fish consumption is completely safe, but Piven’s excessive regimen led to mercury poisoning and that, he argued, depleted his physical strength and ability to perform. Since he didn’t know you could do too much of a good thing, he was not at fault for his condition … or so he claimed. (The arbitrator has yet to rule on the case.)

What’s that got to do with recruiting? Simply this: too much of anything-even a good thing-can kill your career. It may not be apparent immediately, but over time, a hyper ha bit acts just like mercury. It poisons your performance.

What could pose such a risk in recruiting today? Take a look at what’s happening at the conferences and on the blogs in our profession. All you have to do to draw a crowd is mention “LinkedIn” or “Twitter.” Then, make sure you stand back a safe distance because you can get trampled by the ensuing horde. Recruiters are fascinated by these new tools and worried that they’ll be left behind if they don’t hop on the bandwagon.

Now, there’s nothing wrong with using LinkedIn or Twitter or Facebook or any of the other social and professional networking sites to source prospects for your openings. But they are just some-not all-of the tools you have available to you. The talent acquisition tool box also holds recruitment advertising online and in print. Search engine marketing. Old fashioned face-to-face networking. Employee referral programs. Virtual as well as brick and mortar career fairs. Campus recruiting visits. Corporate career sites. Radio and TV spots. Bill boards and flyers. Search optimization and much, much more.

Not every tool will work for every employer or even for every opening any one employer is trying to fill. But the key to success is to use a carefully integrated and multifaceted approach that taps the full range of sourcing and recruiting methods. You must make the best use of all of the best tools by selecting and then effectively applying the best specific tools for each of the vacancies you are trying to fill.

It’s a strategy, I fear, that has been lost in the irrational exuberance over this particular tool or that. The tool of the moment, of course, is social and professional networking sites. Before that, it was Boolean search strings only a computer could love. Before that, it was something else. Yet all the while, job postings are so poorly written, only a “C” level performer would apply. Corporate career sites are so ill designed they would put off all but the most desperate of job seekers. Employee referral programs are so ill conceived, they touch only the people employees know best, not the talent that can make the best contribution. And so on.

Does that charge apply to every employer and recruiting team? Of course not. But far too many of us have been so busy chasing the latest tool du jour that the caliber of our work in many if not all of the other facets of sourcing and recruiting has declined. Precipitously. If you have any doubt about that, just go online and read some of the job postings at any job board or corporate career site. They’re the 21st Century cure for insomnia.

That reality is now hidden by the low volume of recruiting and the high volume of candidates forced into transition by the recession. But the recovery will come, and when it does, it will quickly expose the perilous state into which we’ve put ourselves. For this is certain: we cannot compete-and hence, we will not succeed-if we are not equally adept with and do not make the best use of each and all of the sourcing and recruiting tools at our disposal.

Anyone who tells you otherwise is setting you up for a fish story … the one where you’re sitting in a boat in the middle of a lake that’s teeming with spectacular fish, and you come home empty-handed.

Thanks for reading,

Peter

Visit me at CareerFitness.com

P.S. Please tell your friends and colleagues about WEDDLE’s Newsletter. They’ll appreciate your thoughtfulness, and so will we.


Protect Yourself: Get Work Strong Today!

This issue of WEDDLE’s newsletter is brought to you through the generous support of Work Strong: Your Personal Career Fitness System, Peter Weddle’s new book on conditioning your career for sustainable success.

Designed specifically for the challenging workplace of the 21st Century:

Work Strong not only tells you what to do for career success, but when, where and how to do it.

  • Career Fitness includes both a revolutionary philosophy of work and a regimen of daily, weekly and monthly activities that empower you to apply that philosophy to your career.
  • Using physical fitness as a metaphor, it introduces an approach to career self-management that is appropriate for everyone from senior executives and seasoned professionals to recent graduates and those who are reentering the workforce after an extended absence.
  • Work Strong helps you tap both sides of your brain in learning how to build a healthy career.

  • It encourages you to use your reasoning ability on the left side of your brain by presenting all of the information you need to Work Strong in your career. That’s The Career Fitness System
  • It also encourages you to use your creative ability on the right side of your brain by presenting a fictional account of what it would be like to Work Strong. That’s The Diary of a Career Activist.
  • In today’s world of work, you have only two choices: you can be the master of your career or you can be its victim. Get the tools you need to take charge of the one-third or more of your life you spend at work. Get Work Strong today! You’ll increase the paycheck and the satisfaction you bring home from work!

    But don’t forget about others. Get Work Strong for yourself and for your spouse, your sons or daughters and even for your mother and father. Everyone deserves to Work Strong. To place your order, call WEDDLE’s at 317.598.9768 or click here. Don’t delay. Get Work Strong right away!


    WEDDLE’s Training & Other News You Can Use

    News Item #1

    ExecuNet, a private network for business leaders, published its Recruiter Confidence Index for March. A measure of job growth at executive levels, the Index provides insight into the outlook and plans of employers in the United States. (If you’re not hiring managers and executives, you’re probably not preparing to expand and grow.) A reading below 50 percent indicates a depressed view of executive search assignments over the next six months. While this month’s reading found that just 38% of the respondents were either confident or very confident that the executive employment market would improve during that period, the figure was up from a dismal 28% in February. So, if you’re a glass half-full kind of person, this is a positive report; if you’re a glass half-empty guy or gal, you’re probably still looking for that proverbial light at the end of the tunnel.

    News Item #2

    WEDDLE’s is pleased to announce the schedule for its 2009 Spring/Summer Training Series. These programs are audio-based. You get the PowerPoint slides for each program in advance, and on the day of the training, you simply call a toll-free number and have the presentation delivered right to you.

    No less important, all of the programs are presented by WEDDLE’s Publisher, Peter Weddle, one of the most highly rated trainers in our industry. In addition, they draw on WEDDLE’s 12+ years of research into the Best Practices for sourcing and recruiting online.

    The Spring/Summer 2009 series is listed below:

  • Completed: Online Networking for Hard-to-Find, High Caliber Prospects
  • April 21, 2009: Best Practices in Online Recruitment Advertising 2.0
  • May 5, 2009: Best Practices in Sourcing Passive Prospects Online
  • May 26, 2009: Blink Recruiting-Getting to “Yes” Fast With Top Talent
  • June 2, 2009: Transforming Your Resume Database into a Candidate Gold Mine
  • June 16, 2009: Optimizing the Candidate Experience: The Secret to Recruiting Success
  • These are great learning opportunities presented by one of our industry’s most highly rated trainers. In addition, you can’t beat the price; it’s just $175 per telephone line. That’s unbelievably inexpensive for individual training that is jam packed with both state-of-the-art techniques and recruiting wisdom.

    Registrations are limited, so reserve your seats now. Call WEDDLE’s at 317.598.9768 today. Please note that sessions are not recorded and reservations are final and binding.

    News Item #3

    WEDDLE’s has released a powerful new tool for recruiters. Called Finding Needles in a Haystack, it’s the first comprehensive listing of keywords for successfully searching resume databases online and off. The book provides tens of thousands of search terms and phrases for the:

  • engineering,
  • finance,
  • healthcare,
  • human resources,
  • sales & marketing,
  • technology,
  • and other fields.
  • If you’re not getting the yield you need from job board resume databases, data mining or even your own resume management system, this is the reference book for you. In fact, sourcing guru Shally Steckerl described this book as “A rare and uniquely useful reference guide for recruiters!” It doesn’t get any better than that! To order your copy, please call WEDDLE’s at 317.598.9768 or click here. Get Finding Needles in a Haystack today!


    Our Featured Job Board

    Site Spotlite … from the pages of WEDDLE’s 2009/10 Guide to Employment Sites on the Internet.

    There are 50,000 job boards now in operation in North America and an equal number operating elsewhere around the world. The key to recruiting top talent online, therefore, is knowing where to find and how to select the best sites for each of your requirements. WEDDLE’s 2009/10 Guide profiles The Top 100 employment sites on the Web today and provides The Best & the Rest, a listing of over 10,000 such sites worldwide. It’s all of the information you need to determine which job boards will deliver the optimum yield for you. For example:

    Accounting Jobs Today

    http://www.accountingjobstoday.com

    Post full time jobs: Yes

    Post part time, contract or consulting jobs: No

    Distribution of jobs: National: USA

    Fee to post a job: $225/posting

    Posting period: 30 days

    Can posting be linked to your site: Yes

    Resume database: Yes

    Number of resumes: 300,000

    Source of resumes: Direct from individuals

    Top occupations among visitors: Finance & Accounting

    Other services for employers: Discussion forum for networking, Assessment instruments, Automated resume agent, Banner advertising

    Member, International Association of Employment Web Sites: Yes


    Stick Up for Yourself: Get Work Strong Today!

    This issue of WEDDLE’s newsletter is brought to you through the generous support of Work Strong: Your Personal Career Fitness System, Peter Weddle’s new book on conditioning your career for sustainable success.

    Designed specifically for the challenging workplace of the 21st Century:

    Work Strong not only tells you what to do for career success, but when, where and how to do it.

  • Career Fitness includes both a revolutionary philosophy of work and a regimen of daily, weekly and monthly activities that empower you to apply that philosophy to your career.
  • Using physical fitness as a metaphor, it introduces an approach to career self-management that is appropriate for everyone from senior executives and seasoned professionals to recent graduates and those who are reentering the workforce after an extended absence.
  • Work Strong helps you tap both sides of your brain in learning how to build a healthy career.

  • It encourages you to use your reasoning ability on the left side of your brain by presenting all of the information you need to Work Strong in your career. That’s The Career Fitness System
  • It also encourages you to use your creative ability on the right side of your brain by presenting a fictional account of what it would be like to Work Strong. That’s The Diary of a Career Activist.
  • In today’s world of work, you have only two choices: you can be the master of your career or you can be its victim. Get the tools you need to take charge of the one-third or more of your life you spend at work. Get Work Strong today! You’ll increase the paycheck and the satisfaction you bring home from work!

    But don’t forget about others. Get Work Strong for yourself and for your spouse, your sons or daughters and even for your mother and father. Everyone deserves to Work Strong. To place your order, call WEDDLE’s at 317.598.9768 or click here. Don’t delay. Get Work Strong right away!