August 5, 2010   view past issues

Our newsletter is
brought to you by

The Biggest Possible Payoff

FREE Excerpt from Blockbuster New Book

WEDDLE’s is pleased to offer its newsletter subscribers a FREE excerpt from Peter Weddle’s new blockbuster of a book, The Career Activist Republic.

This recession has convinced a small, but growing segment of the American workforce that they can no longer afford to work as cheap and disposable human resources. The only way they can provide economic security for themselves and their families is to replace our old fashioned labor market with an economy where they can work as free and independent persons of talent. That’s the purpose and the power of the Career Activist Republic.

The Career Activist Republic will reaffirm your faith in the American Dream and give you the tools to construct it for yourself.

To download your FREE excerpt, simply click here.

Don’t miss out on this amazing offer! Get your free excerpt today. And, spread the word. There’s a revolution brewing in the American workplace, and no one should miss it!

The Biggest Possible Payoff

In today’s low margin-of-error workplace, every action must pay off. As we all know, however, that’s often easier said than done. Monster, for example, has discovered that over 40 percent of the job seekers who end up on an employer’s career site after viewing a job posting did not click on the Apply button in the ad. So, how do you know what caused the payoff-those candidates who arrive on your site-and even more importantly, what should you be doing to get the biggest possible payoff?

Life would be much easier, of course, if talent behaved. If the best prospects for your openings simply clicked on the Apply button as soon as they saw a position in which they were interested, it would be clear which sourcing venues paid off and which didn’t. But no, these men and women have to probe, ponder and plug into their social networks.

They visit your employer’s LinkedIn group or Facebook page, check out its standing with their peers on those same and other networking sites, look at the brand advertising you’re doing at their professional association’s site, check Technorati to see what the blogosphere is saying about the organization and then, they think about it a bit before they decide whether or not to visit your career area. So, even if they do pay you a visit online, it’s all but impossible to say where that payoff actually came from.

How should you deal with this uncertainty? I suggest you use a four-part strategy that involves power, integration, consistency and direction.


Piquing the interest of top talent begins with a trigger event. And most job postings don’t rise to that level. Indeed, many have all of the persuasive power of a brick. They are written as job announcements with information, not as recruitment ads with a bang. They don’t intrigue and captivate the reader with the features and benefits of employment with an organization, but instead, provide a boring recitation of this or that job’s requirements and responsibilities. It’s a message that doesn’t compel top talent even to pay attention, let alone pay a visit to the organization’s career site.

If you want to get top talent interested in your organization and its opportunities, you have to lead with a job posting that has the power to engage and activate even the most passive of prospects.


By now, most recruiters know that it’s important to integrate their social networking efforts with their advertising and other sourcing activities. The way they do so, however, often limits their ability to connect with the best prospects. They use all of the same social networking sites their competitors are using, which not only makes it difficult for them to stand out, but may also cause them to miss out on the talent they have the greatest potential to recruit. In effect, they are following the herd of recruiters, rather than the individuals who can be heroes for their employer.

If you want to connect with the best prospects for your organization, ask the best talent your organization already employs where they hang out online and integrate those networking sites into your sourcing strategy.


Regardless of where and what recruiters do to source talent, their communications must be consistent in both theme and expression. The best talent has the attention span of a gnat, so it’s important that their message be unchanging and repeated constantly. From the job posting, itself, to their organization’s Twitter tweets, from the commentary on its blog to the video it has posted on MySpace, the value proposition it offers as an employer must always be the same and delivered with the same vocabulary. That doesn’t make a boring message; it creates a memorable brand.

If you want to break through the clutter and have an impact on the career considerations of top talent, you must woo them continuously and with the same focused message, whether it’s in print, the electronic medium or a mobile communication.


The goal of every sourcing effort is to drive top talent back to an organization’s career site. That venue-if it’s well designed and operated-provides the follow-up information and interaction necessary to recruit the best prospects. Every sourcing message, therefore, should include a link back to the career site and a compelling reason to go there. The standard “For more information, click here” may activate average job seekers, but to move the best prospects requires a phrase such as “To learn why your career will soar at Company X, click here”.

If you want to turn your career site into a world class recruiting portal, you must conclude every communication with an irresistible direction that both entices and leads top talent back to your home page.

Traditionally, we recruiters have invested our time, effort and money in a wide array of candidate sources. In today’s cost and staff constrained world, however, we have to focus on those venues with the greatest possible payoff. And, the best way to do that is to implement a strategy that involves power, integration, consistency and direction.

Thanks for reading,


Visit me at

P.S. Spread the word. Tell your friends and colleagues about WEDDLE’s Newsletter. They’ll appreciate your thoughtfulness, and so will we.

The Book That Gives You Back the American Dream

The Free Agent Nation got it only half right. Most Americans want to work for themselves, but they want to be employed by someone else.

How can they do that? By joining The Career Activist Republic. That’s the title of Peter Weddle’s new blockbuster of a book due out later this month.

The Career Activist Republic is based on three startling ideas:

  • Every human being is a person of talent-they are endowed with a capacity for excellence which enables them to accomplish extraordinary feats at work.
  • In today’s turbulent global marketplace, employers are no longer hiring even perfectly qualified candidates-what they want, what they need to employ is talent.
  • That desperate need empowers every American to work for him or herself and to be employed always … but by someone else-to create the kind of security they can actually count on even in difficult times.
  • The Career Activist Republic will reaffirm your faith in the American Dream and give you the tools to construct it for yourself.

    There’s no lack of bad news these days, so do yourself some good news. Click here or call WEDDLE’s at 203.964.1888 to order The Career Activist Republic today.

    Get WEDDLE’s Recruiting Bestsellers Today

    WEDDLE’s 2009/10 Guide to Employment Sites on the Internet.

    This widely acclaimed guide to the Web’s 100,000+ job boards and career portals has been completely updated so you can make smart buying decisions for your organization’s online recruitment advertising.

    WEDDLE’s 2009/10 Guide to Association Web Sites.

    The best talent are often members of their local, state, regional or national professional associations. This one-of-a-kind Guide enables you to determine which of those associations have the recruiting resources you need to connect with their members.

    How can you get these amazing resources? Click here to reach our online bookstore or call 203.964.1888 to order your copies of these truly unique recruiting guides.

    Get the Key to Success-Keywords for Top Talent

    How can you tell search engines and computers what kind of candidate you’re looking for? Use Finding Needles in a Haystack. Just released by WEDDLE’s, this 3-volume set is the first comprehensive listing of keywords for successfully searching resume databases online and off. You can select individual volumes or get the entire set.

    Volume I

    Engineering, Executive & Management, Finance & Economics, Healthcare, Human Resources, Sales & Marketing, Technology

    Volume II

    Banking, Broadcasting & Media, Construction, Dentistry, Food & Beverage, Hospitality, Insurance, Investment Finance, Law, Pharmacy, Psychology & Counseling, Real Estate, Retail, Science, Social Work & Services

    Volume III

    Accounting & Bookkeeping, Administration, Advertising & Communications, Architecture, Art & Design, Customer Service, Equipment Installation & Maintenance, Hazardous Materials, Manufacturing, Public Relations, Purchasing, Security, Translation, Logistics, Writing, Journalism & Editing

    The set provides over 25,000 keywords and keyword phrases, across 5400 job and position titles in 28 industries and professions. You can order each book for $49.95 or the 3-volume set for just $139.95. As, sourcing guru Shally Steckerl put it, these books are “a rare and uniquely useful reference guide for recruiters!”

    To order your copy, please click here or call WEDDLE’s at 203.964.1888.

    Recruiters Have Careers Too, Work Strong at Yours

    These are tough times for everyone in the workplace. And, that includes recruiters.

    It doesn’t matter whether you have 2 or 32 years of employment experience, today’s world of work is a risk-filled, even threatening place. And it is also the place where you spend one-third or more of your day.

    So what should you do? Give yourself “career security”-security you can count on even in the toughest of times.

    And the best source of career security is Peter Weddle’s book, Work Strong: Your Personal Career Fitness System.

  • If you’re in transition, it will resuscitate your career even as you hunt for a new job.
  • If you’re currently employed, it will help you strengthen and protect your career for whatever lies ahead.
  • Click here to get a 24% discount on the book at!

    Or, if you’d like A FREE WORK STRONG WRISTBAND, order the book directly from WEDDLE’s by calling 203.964.1888 or clicking here.

    Don’t delay. Give yourself the power and promise of career security. Get Work Strong right away!