December 16, 2010   view past issues

Our newsletter is
brought to you by

Pre-Order Your WEDDLE’s 2011/12 Guide Today

The American Staffing Association called it the “Zagat of online recruiting.” Published every other year since 1999, WEDDLE’s Guide to Employment Sites on the Internet is the Gold Standard of guidebooks to the 100,000+ job boards, social media sites and career portals now operating on the Web.

In these challenging times, being a smart consumer of employment sites is an essential core competency of recruiters. Make sure you measure up. Get WEDDLE’s all new 2011/12 Guide today.

Order now and save $5.00!

That’s right; if you order right now, you can save over 10% on your purchase. So, come on! Add WEDDLE’s 2011/12 Guide to your New Year’s resolutions and get your copy today.

Sorry, this special deal is available only at WEDDLE’s and only by old fashioned telephone order at 203-964-1888. The 2011/12 Guide will be published in the first quarter of 2011.

Ranger Recruiting IV: Passage of the Forward Unit

This column is the latest in an ongoing series called Ranger Recruiting. An archive of previous columns can be found here.

Rangers are the elite of America’s fighting forces. Their motto says it all: Rangers lead the way. What does that have to do with recruiting? The tactics and strategies that Rangers use to accomplish their missions on the battlefield can be equally as effective in helping recruiters win the War for the Best Talent. This column explains how.

One of the most critical points in any Ranger mission is the passage of the forward unit though friendly lines into enemy territory. The forward edge of the battle area is fraught with danger and with opportunity. It is the point of initial contact, the moment at which the unit either gets off to an effective start or sets itself up for trouble and even failure.

For that reason, Ranger units carefully prepare for their passage. They attend to numerous details including what kinds of signals they will use to communicate, who will be in charge of ensuring the safe and rapid passage of each individual, and what happens after the passage has been effected and the mission is underway. Nothing is assumed or considered so minor it can be ignored. In short, Rangers know that a good start is the best guarantee of a good finish.

The same is true for recruiters. Their passage is obviously different as are the details they must consider. Getting that first phase right, however, is just as important to their ultimate success as it is to Rangers.

Preparing for the Passage

Recruiting teams often spend considerable time and effort getting their strategy and tactics right. They think through how best to communicate the employment brand of their organization, they institute best practices for the use of social media and recruitment advertising, and they operate employee referral and campus recruiting programs. All of that is important, to be sure, but what differentiates an employer in the minds of top talent is often – maybe always – something else. It’s the small stuff. The minute and often subtle details that communicate an organization’s values and culture.

Focusing on the passage of the forward unit of an organization is the way a recruiting team takes care of the small stuff. That stuff covers all of the initial points of contact the organization has with candidates. It includes but is not limited to:

  • the first communication, either in response to an application or as the result of a networking referral;
  • the telephone pre-screen;
  • the invitation to interview;
  • all communications regarding the logistics of the interview (e.g., scheduling, travel, parking arrangements); and
  • every interaction that occurs in the reception area.
  • A misstep in any of this stuff can and likely will significantly influence a recruiter’s success in winning the battle for top talent.

    How should you prepare for the passage created by such stuff? Carefully review who will be doing what and establish clear expectations and standards for every interaction and all participants. Each activity must be examined to ensure it has a meaningful outcome that not only benefits the organization but also limits any perceived or real disadvantage or discomfort to the candidate. And, each employee who will be involved in the passage must be trained to represent the values and culture of the organization in the most accurate way possible.

    In the greater scheme of things, the first passage of a candidate through a recruiting team’s forward area can seem innocuous and relatively unimportant. Given the intense competition for top talent, however, that initial contact may well determine the team’s success or failure. So, pay attention to the small stuff that happens up front in your process. Its impact is too great to let it slip beneath the radar.

    Thanks for reading,


    Visit me at

    P.S. Do a good deed. Tell your coworkers and friends about WEDDLE’s Newsletter. They’ll appreciate your thoughtfulness, and so will we.

    Resources With Rewards

    We’re all pressed for time. And yet, we need more information and insight than ever before in order to succeed.

    How can you get just the right resources with the right information and insight for you? With WEDDLE’s books. They’ll empower and prepare you to reap the rewards you deserve!

    Order these titles today:

  • Generalship: HR Leadership in a Time of War. There are plenty of books on HR management. This is the only primer on leadership for the HR professional waging both a War for Relevancy in the modern corporation and a War for Talent in the 21st Century labor market.
  • The Keys to Successful Recruiting & Staffing. Though published five years prior to the Great Recession, this book by one of the gurus of the recruiting profession remains a classic analysis of effective recruitment strategies and Best Practices.
  • WEDDLE’s Guide to Association Web Sites . The key to the “hidden talent market” online, this book details the recruiting resources and capabilities that are available at the Web-sites of over 3,000 professional and technical associations and societies.

  • Recruiters & HR Pros Need “Career Insurance” Too

    These are tough times for everyone in the workplace. And, that includes recruiters and HR professionals.

    It doesn’t matter whether you have 2 or 32 years of experience, today’s world of work is a risk-filled, even threatening place. And, unless you win the lottery, it’s also the place where you’ll spend one-third or more of your life.

    So what should you do? Get yourself some “career insurance.” Get Peter Weddle’s book, Work Strong: Your Personal Career Fitness System.

  • If you’re in transition, it will power up your search for a new job.
  • And if you’re employed, it will make sure you can hang onto the job you have.
  • Click here to get a 24% discount on the book at!

    Or, if you’d like A FREE WORK STRONG WRISTBAND, order the book directly from WEDDLE’s by calling 203.964.1888 or clicking here.

    A Speaker Worth Considering

    If your organization is looking for a speaker this year, consider WEDDLE’s CEO and Publisher, Peter Weddle.

    Described by The Washington Post as “a man filled with ingenious ideas,” he has earned top evaluations at both corporate retreats and association meetings, in groups of a dozen participants and at those with several thousand people in the audience. As one attendee recently put it, “WOW!! I had the opportunity to listen to Peter Weddle speak last week at a conference and ‘WOW!!’ does NOT do justice to how I felt after listening to him!”.

    Peter’s unique perspective enables him to speak effectively to either side of the employment community. He offers extraordinary insight and hope to those in transition or seeking more success at work. And, he provides creative strategies and state-of-the-art tactics for corporate and third party recruiters and HR practitioners.

    Peter is now booking presentations for 2011. For information on available dates and fees, please contact him at 203.964.1888.