THE TECHNACIOUS RECRUITER NEWSLETTER

May 2, 2013   view past issues

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Pre-Order WEDDLE’s Directory Today

WEDDLE’s Directory of Employment Web Sites is a one-of-a-kind database of job boards, social media sites, career portals, aggregators, employment-related search engines, job ad distribution companies, recruitment blogs and other recruiter resources. Its 9,000+ entries are organized by occupational field, industry, geographic focus and other specializations (e.g., diversity, veterans).

If you want to:

  • Develop a pinpoint targeting strategy for your recruitment advertising,
  • Identify the best social media sites for connecting with top talent,
  • Improve the quality of the applicants you source online,
  • Sell products and services to job boards and other employment Web-sites
  • then the WEDDLE’s Directory is for you!

    The database is delivered to users online and is both internally searchable and suitable for downloading into a CRM system.

    The database will be released on June 1, 2013. To pre-order your copy, contact WEDDLE’s at 203-964-1888.


    Are You LockedOut or LockedIn?

    Amidst all the breathless commentary about commercial social media sites, there’s another online social environment that’s being overlooked by many recruiters. It’s the most talent-rich resource on the Web, yet it hardly ever gets mentioned at recruiting conferences or in recruiting publications. The result is best described as LockedOut – the social recruiting strategy that increases the cost and reduces the yield of talent acquisition.

    What is this untapped resource that provides more social access to talent than commercial social media sites? It’s the online career centers of America’s nonprofit professional societies and trade associations. They will connect you to more passive, high caliber candidates in more occupational fields and industries than any social media site on the Web.

    Consider the statistics provided in a forthcoming book entitled, The A+ Solution, by John Bell and Christine Smith. They report that:

  • “There are currently over 70,000 recognized trade and professional associations in the U.S.. The IRS recognizes these associations under the same tax classification Section 501 (c)(6), because they are ‘organized under either a common business or professional interest.’
  • Over the last dozen years – in the aftermath of September 11 and the unprecedented economic downturn that began in 2008 – the number of trade, professional and charitable organizations has increased by over three percent.
  • One in every three Americans is a part of our nation’s vital association and nonprofit industry.”
  • Compare that coverage of the economy and talent participation rate to commercial social media sites, and the potential advantage of recruiting at the career centers of professional societies and trade associations is so clear even hiring managers will see it.

    LockedIn on the Society & Association Advantage

    As with commercial social media sites, there are several ways to tap the talent at the Web-sites of professional societies and associations. The best strategy, therefore, is one that involves several facets.

    First, use the right sites. When recruiters do use societies and associations, they tend to gravitate to the largest or best known group. Those organizations should definitely be a part of the mix, but so too should ancillary groups that will expand your reach into the target demographic or probe specific segments of it.

    For example, if your healthcare system is recruiting for an accounting position in its Finance Department, you would certainly want to use the career center at the American Institute of Certified Professional Accountants. However, my Guide to Association Web Sites lists 180 associations that specialize in the finance and accounting fields, many of which would increase the reach and diversity of your recruiting.

  • They range from the American Society of Women Accountants and the Healthcare Financial Management Association to the Association of Latino Professionals in Finance and Accounting and the Association of Healthcare Internal Auditors.
  • In addition, you could also use the career centers among the hundreds of healthcare-related associations, including the American Hospital Association, the American College of Healthcare Executives and the Healthcare Financial Management Association.
  • Second, it’s also important to use all of the resources societies and associations provide at their sites. Post your jobs on their job board; search their resume database, if they offer one; and network with their members in their discussion forums. Every person who applies, every individual whose resume you see, and every prospect with whom you connect will be in the right field and possess a rare and important attribute. Their membership in the society or association indicates their commitment to staying current in their field and/or industry and thus increases the probability they will be an exemplary performer on-the-job.

    Are commercial social media sites a useful recruiting resource? Of course. Are they the best way to reach passive, high caliber talent? Absolutely not. That distinction belongs to the country’s professional societies and trade associations. So, avoid being LockedOut; make sure you’re LockedIn on the advantage they provide.

    Thanks for reading,

    Peter

    Visit me at Weddles.com


    Recruiters Have Careers Too

    And, in today’s economy, they need to protect them! Even the best of recruiters have found themselves laid off by their employer or at a dead end in their organization.

    How can you protect yourself?

    Get Peter Weddle’s new guide, The Career Fitness Workbook. It’s available at Amazon.com.

    The book has a number of special features:

  • Organized just like a physical fitness regimen, the book tells you what to do to improve the health of your career, how to do it and – unique to the Career Fitness program – how often in order to maximize the employment benefits you derive from your efforts.
  • From ancillary skill development and work pacing to soul work and gathering career intelligence, the book introduces a powerful blend of the best traditional practices and state-of-the-art techniques for effective job search and career self-management in today’s uncertain times.
  • Filled with worksheets and exercises, the book is a complete self-study program that delivers the knowledge and skills required for BOTH job search and career success.
  • So, get your career in shape. Get The Career Fitness Workbook today!


    Be At Your Best With the Best Tools

    The best recruiters use the best resources to get the job done. And, when it comes to reaching top talent online, their choice is clear. It’s WEDDLE’s Guides for Recruiting Success. Get yours today!

    WEDDLE’s 2011/12 Guide to Employment Sites on the Internet. This is the 10th edition of the Guide the American Staffing Association called the “Zagat” of job boards and social media sites.

    WEDDLE’s Guide to Association Web Sites. This book details the recruiting resources and capabilities that are available at the Web-sites of over 3,000 professional and technical associations.

    Finding Needles in a Haystack. This one-of-a-kind guide lists over 25,000 keywords and keyword phrases, across 5,400 job and position titles in 28 industries and professions.


    Outside-the-Box Training Sessions

    WEDDLE’s is pleased to offer a number of uniquely insightful and practical training programs for corporate and staffing firm recruiting teams. The courses can be tailored to your specific industry or career field focus and delivered onsite at your facility or via Webinar.

    The programs include:

  • Creating a Corporate Career Site for Post-Social Recruiting
  • Optimizing the Candidate Experience
  • Developing an Employment Brand for Top Talent
  • Best Practices in Online Recruitment Advertising
  • Optimizing the Content for Candidates Wherever You Contact Them
  • Building a Corporate Career Site for Passive, High Caliber Talent
  • The Art of Social Recruiting for “A” Level Performers
  • Transforming Your Resume Database Into a Candidate Gold Mine
  • How the World of Work Has Changed in the 21st Century
  • For more information about each program and its cost, please contact Peter Weddle at 203-964-1888 or peter@weddles.com.