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Poke the Pin Cushion in Multiple Spots
Put one hundred recruiters into a room and ask them to describe the way they source at social media sites and job boards, and you’ll probably get two very different answers. Most will say they do networking at social media sites and recruitment advertising at job boards. Such distinctions are definitely the conventional wisdom, and they are definitely wrong.
What we’re actually seeing today is best described as blended recruiting or mashing together multiple sourcing tactics at a single recruitment site. We often don’t recognize we’re doing it, but there’s no doubt that it’s happening. And, there’s a very good reason for it.
We live in an era with two imposing dynamics:
These dynamics force us to be more deliberative about which sites we select for our sourcing and more careful about using each site to its fullest capability.
For example, research over the past year or so has confirmed that we recruiters are using social media sites for more than networking. LinkedIn, Facebook and Twitter are now also targeted with recruitment advertising and probed with data mining techniques. Why are we doing that? Because we know that not all candidates use those sites in the same way. Therefore, the only way to be sure that we’ve identified all of the qualified candidates at a site is to probe all of the possible places they might be on that site.
The Candidate Pin Cushion
Think of the candidate population as a huge pin cushion. Some of those prospects are true networkers and can only be reached by connecting from one person to another, but many others are better uncovered by a well written job posting or a well constructed Boolean search string. For that reason, the only way to maximize our return on the investment of time and effort we make in using social media sites is to blend several sourcing tactics into a single integrated sourcing campaign. In effect, we need to poke the pin cushion in multiple spots.
Although not as many of us realize it, the same is also true with job boards. While many of the first generation of these sites were little more than recruitment advertising platforms, today’s job boards increasingly offer multiple channels for poking the pin cushion. They include:
For example, Dice, a site that specializes in IT and engineering talent, provides a range of job posting options as well as:
Blended recruiting is more than simply tapping multiple media on any given site, however. It involves an integrated message and candidate experience, as well. In other words, the blending must also use the right pins – an employment brand that is tailored to the specific demographic for which you are recruiting – and stitch into a recruitment process that walks the talk – practices and procedures that exemplify the qualities articulated in the employment brand. It’s the mash-up of all those parts, their range, diversity and caliber, which provides the power and the promise of blended recruiting.
Thanks for reading,
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Recruiters Have Careers Too, Work Strong at Yours
These are tough times for everyone in the workplace. And, that includes recruiters.
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