THE TECHNACIOUS RECRUITER NEWSLETTER

June 5, 2013   view past issues

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Order WEDDLE’s Directory Today

WEDDLE’s Directory of Employment Web Sites is a one-of-a-kind database of job boards, social media sites, career portals, aggregators, employment-related search engines, job ad distribution companies, recruitment blogs and other recruiter resources. Its 9,000+ entries are organized by occupational field, industry, geographic focus and other specializations (e.g., diversity, veterans).

If you want to:

  • Develop a pinpoint targeting strategy for your recruitment advertising,
  • Identify the best social media sites for connecting with top talent,
  • Improve the quality of the applicants you source online,
  • Sell products and services to job boards and other employment Web-sites
  • then the WEDDLE’s Directory is for you!

    The database is delivered to users online and is both internally searchable and suitable for downloading into a CRM system.

    Click here to order your copy or contact WEDDLE’s at 203-964-1888 for additional information.


    Take Your Best Shot First

    Passive, high caliber talent have the attention span of a gnat. Such peak performers are interested in career advancement opportunities, but they’re totally uninterested in reading about them. How can you hang onto them long enough to pique their curiosity about your opening? Take your best shot at the very beginning of your job posting.

    Most job postings today start with what the employer wants a new hire to do for it. They’re gussied up position descriptions similar to the following:

    Sales Representatives sought to join XYZ Company’s successful sales team.

    Currently we are seeking a professional and dedicated Sales Representative with a background in respiratory services, durable medical equipment sales or home medical equipment sales to help us grow our business.

    Such ad content may appeal to active job seekers, but it leaves passive prospects cold. People who already have a job – and that’s largely the case with passive, high caliber talent – don’t want to know what an opening can do for the employer; they want to know what it can do for them.

    Equally as important, they don’t have a lot of patience with your making them read six or eight paragraphs before you provide that information. They want it fast and right at the start. So, take your best shot first and make it matter to them.

    Front Load Your Posting With JECC

    Research indicates that only a small set of triggers has the power to motivate a passive prospect into action. These triggers are not the “requirements and responsibilities” of a job – what an employer wants a job seeker to be able to do – but rather what it is about the position that could be advantageous to them.

    In addition, given their short attention span, that information has to be delivered in the first five lines of a job posting and with language that will catch their attention or pique their curiosity or – best of all – do both. It has to be up front, hard hitting and on target.

    The formula for such an introductory paragraph is JECC, where:

  • J describes why the opening is a dream job for top talent. Why is it an extraordinary career advancement opportunity for them?
  • E describes why the organization with the opening is a dream employer for top talent. What makes it an extraordinary place to work and advance their career?
  • C indicates the range of compensation the opening provides. Top performers don’t work for money, but do use their paycheck to gauge their career advancement. They won’t even consider a job where there isn’t a financial advantage for them.
  • C indicates the organization’s commitment to candidate confidentiality. Passive, high caliber talent have something to lose by considering another position – their current job – so they need to be explicitly reassured that their privacy will be protected.
  • Admittedly, it’s not easy to write such a paragraph, but its potential impact is worth the effort. It embodies the Golden Rule of Recruiting: What you do to recruit the best talent will also recruit mediocre talent, but the converse is not true. If you want your job posting to engage passive, high caliber prospects, you have to deliver your content the way they want it. You have to take your best shot first.

    Thanks for reading,

    Peter

    Visit me at Weddles.com


    Be At Your Best With the Best Tools

    The best recruiters use the best resources to get the job done. And, when it comes to reaching top talent online, their choice is clear. It’s WEDDLE’s Guides for Recruiting Success. Get yours today!

    WEDDLE’s 2011/12 Guide to Employment Sites on the Internet. This is the 10th edition of the Guide the American Staffing Association called the “Zagat” of job boards and social media sites.

    WEDDLE’s Guide to Association Web Sites. This book details the recruiting resources and capabilities that are available at the Web-sites of over 3,000 professional and technical associations.

    Finding Needles in a Haystack. This one-of-a-kind guide lists over 25,000 keywords and keyword phrases, across 5,400 job and position titles in 28 industries and professions.


    Recruiters Have Careers Too

    And, in today’s economy, they need to protect them! Even the best of recruiters have found themselves laid off by their employer or at a dead end in their organization.

    How can you protect yourself?

    Get Peter Weddle’s new guide, The Career Fitness Workbook. It’s available at Amazon.com.

    The book has a number of special features:

  • Organized just like a physical fitness regimen, the book tells you what to do to improve the health of your career, how to do it and – unique to the Career Fitness program – how often in order to maximize the employment benefits you derive from your efforts.
  • From ancillary skill development and work pacing to soul work and gathering career intelligence, the book introduces a powerful blend of the best traditional practices and state-of-the-art techniques for effective job search and career self-management in today’s uncertain times.
  • Filled with worksheets and exercises, the book is a complete self-study program that delivers the knowledge and skills required for BOTH job search and career success.
  • So, get your career in shape. Get The Career Fitness Workbook today!


    You Pick the Winners

    The recruiting field is awash in self-appointed pundits who opine that this site or that one is the best for acquiring top talent. But, they aren’t the people who know best. You are.

    That’s why we at WEDDLE’s hold the User’s Choice Awards every year. They are the only awards in the online employment services industry in which actual users – employers and recruiters, job seekers and career activists – get to pick the winners.

    So, let your voice be heard. The ballot necessarily lists only a small subset of the 100,000+ job boards and career portals now operating on the Web. You can pick some of them and/or nominate others … but the choice is yours.

    Please click here and cast your vote today.