Note: The deadline for a free hotel room at the TAtech Conference & Expo is this Sunday, July 31st. Don’t miss out on this one-of-a-kind deal.
The job board marketplace is attracting the attention of the big boys and girls. Yes, I know the conventional wisdom is that Microsoft bought LinkedIn as a CRM play and not to get into the job board business. But, the fact is that a $94 billion company just bought an employment site. And, rumors persist that Google, a $67 billion company, is eyeing yet another shot at the job board business. And then, of course, there was the acquisition of Indeed by Recruit, a $13 billion company.
What does it all mean?
There is the real if as yet undefined possibility that companies with very deep pockets might see employment as nifty new place to do some business. So, what’s a job board to do? How do you defend yourself, whether you’re an association career center, a niche job board, a general job board, a newspaper classifieds job board or some other version of the genre?
The answer is … be “mobiler”.
How Does a Site Become “Mobiler”?
Small companies beat big companies all the time, by being more creative, more innovative and more rapidly adaptive to the changing world around them. Job boards can not only survive but prosper by applying those traits to the mobile experience. They should, in a word, be “mobiler” than the big guys.
Better than eight-out-of-ten of the respondents to the 2016 TAtech-Job Board Doctor Global Job Board Survey said they had a mobile friendly version of their site. Mobile friendly was defined as a responsive design, ensuring that the content, features and functionality would be preserved across platforms.
That’s a good first step, as mobile phones in general and smartphones in particular are now ubiquitous. Indeed, a June report by the Reuters Institute for the Study of Journalism found that smartphones are revolutionizing the way information is consumed. Better than half of the respondents (53 percent) reported that they rely on their handheld devices to access news content.
That choice of words is important. The respondents didn’t’ say they used their smartphone; they said they relied on it. So for job boards, being accessible on a smartphone means that recruiters and job seekers alike can use the site to exchange information via a platform they rely on in other important aspects of their lives.
Being “mobiler,” however, involves more than a responsive design. In all but a couple of very rare cases, that design is making a PC-based experience more accessible on a smartphone. That’s convenient, yes, but is it an original and innovative recruitment advertising and job search experience? Absolutely not.
Whether it’s called “mobile first” or a “native experience,” a better approach is to completely re-imagine what it means to advertise for talent and look for a new job on a small screen, hand-held device. In other words, start by developing a mobile friendly version of your site and then, move on to create a mobile recruitment advertising and job search platform designed from the ground up to be engaging and useful on a smartphone.
Food for thought,
The Job Board Journalist by Peter Weddle is brought to you by TAtech: The Association for Talent Acquisition Solutions.
Register for a Conference & Get a Room – that’s right, attend the only conference totally dedicated to showcasing the products and people of the talent acquisition solutions industry, and you’ll get your hotel room for free, if you register by July 31st! For more information, please click here.
This Week on Jobboarders
This week, Jobboarders features:
The Accolade Only Your Customers Can Award. There are all kinds of awards programs out there. And most of them rely on a selection committee to pick the winners. Not the Recruiting Service Innovation Awards (the ReSIs). They’re the only awards where the winners are determined by your customers – the recruiters who use your site.
Who’s Coming to the TAtech Conference & Expo? Tons of employers have already registered for the TAtech Conference & Expo on September 19-21, 2016 in Las Vegas. We’ve listed some hints to help you identify several of them. Can you guess who they are?
Jobboarders Book of the Month: The Final Report of the TAtech-reThink Data Global Survey of Applicant Tracking Systems. This report presents aggregated data on current ATS product design and interoperability trends and on perceptions of the market for ATS companies in 2016 and the challenges they face over the next three years. It offers a unique portrait of the current state and future direction of today’s ATS community. TAtech Members can obtain a copy by emailing firstname.lastname@example.org. All others please visit the TAtech Bookstore.
So visit Jobboarders today and ready your business for a successful tomorrow.