January 31, 2013   view past issues

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Give Your College Student the Gift of Employment

A survey by the Associated Press found that over half of recent college graduates (53.6 percent) are either unemployed or underemployed. How can you help your college-aged son or daughter avoid that fate?

Give them Peter Weddle’s new guide, The Career Fitness Workbook. It’s available at

The book has a number of special features:

  • Organized just like a physical fitness regimen, the book tells you what to do to improve the health of your career, how to do it and – unique to the Career Fitness program – how often in order to maximize the employment benefits you derive from your efforts.
  • From online networking to high impact resumes, the book introduces a powerful blend of the best traditional practices and state-of-the-art techniques for effective job search and career self-management in today’s uncertain times.
  • Filled with worksheets and exercises, the book is a complete self-study program that delivers the knowledge and skills required for BOTH job search and career success, whether you’re graduating next spring or next year or the year after that.
  • The Career Fitness Workbook is available at

    Make sure your son or daughter doesn’t have to come back home to live after graduation. Get them The Career Fitness Workbook today and put them on the road to long-lasting success!

    Writing Job Postings for Adults

    MOOCs are massive open online courses. They’re the next big thing in higher education. They link hundreds, sometimes thousands of students in free educational programs offered on the Internet. What’s that have to do with recruiting? They’ve learned how to deliver content that adults will read.

    Tragically, job postings are often ignored by the very candidates recruiter most want to reach. That’s not a criticism, just a fact. Passive, high caliber talent has the attention span of a gnat, so getting them to focus on an opening isn’t easy.

    Sometimes, however, we make grabbing their attention harder than it already is. How? It begins with our vocabulary.

    We use language in our job postings that only an employer could love. Talking about a job’s “requirements and responsibilities” may be the way we’ve always described vacant jobs, but, in this case at least, tradition is a trap. People’s behaviors and preferences have evolved and so too must the job posting.

    What do job seekers – and especially the passive top performers -most want to read in a job posting? They want to know “what’s in it for them.” That means the ad must answer five key questions:

  • What will they get to do?
  • What will they get to learn?
  • What will they get to accomplish?
  • With whom with they get to work?
  • How will they be recognized and rewarded?
  • Yes, those answers present a job’s requirements and responsibilities, but they do so from the candidate’s perspective. They provide information as candidates want it articulated, not as employers have traditionally presented it. They adhere to the most basic of consumer principles: always put yourself in the customer’s shoes.

    But, here’s the rub. Even with the right vocabulary, a job posting is likely to remain unread, at least by the best talent. Why? Because more often than not, it’s presented in the wrong format.

    The Handcuffs That Keep Adults Reading

    MOOCs apply the latest research in adult learning to capture and hold the attention of tired, stressed, overworked and, occasionally, lazy adults. And, their completion rates – the number of people who successfully pass the end-of-course exam – is proof positive that students are actually reading and absorbing the content.

    At the risk of trivializing some very sophisticated studies, the key concept MOOCs use in their content delivery is to format it in bite-sized pieces. It turns out that most adults – a population that includes active as well as passive job seekers – have the attention span of a gnat. Or, to put it in more general terms, adult minds tend to wander if not stimulated regularly.

    For that reason, a MOOC lecture is interrupted every 15 minutes with a test of attention – an inquiry which forces students to absorb, think about and react to the content. And, job postings should be organized to do the same.

    Every three paragraphs, a job posting should insert a test of attention – an inquiry that acts like a set of handcuffs on the reader. These inquiries should be carefully crafted to help the reader (a) better understand the information that’s being presented and (b) relate it to the answers they seek to those five key questions.

    This format prevents the job seeker’s attention from wandering because they aren’t just reading the ad, they’re participating in it. They experience the content rather than simply being shown it. They are challenged by rather than spoken to, and that stimulates their interest, especially if they are high caliber talent.

    Like resumes, there are plenty of critics of job postings and yet, they remain the lingua franca of employer-to-candidate communication. For that reason, it’s important to get their vocabulary and format right. And the key to success is to craft both for adults, for they are the readers we’re trying to reach.

    Thanks for reading,


    Visit me at

    Sourcing Your Own Career Success

    As recruiters and HR professionals, we spend 33 percent of our day (or more) on-the-job and 100 percent of our job helping others to achieve career success.

    Don’t our own careers deserve equal attention? Absolutely! And the one best way to do that is by sourcing career success with WEDDLE’s books. They include:

    A Multitude of Hope: A Novel About Rediscovering the American Dream. This modern-day epic traces the journeys of three out-of-work professionals searching for answers in today’s seemingly nonsensical job market. Along the way, they discover the secret to “career security” and the pathway to real and lasting success.

    The Career Fitness Workbook. This self-paced instructional guide introduces a complete regimen of activities that will help you successfully compete for and hang onto the job of your dreams. Think of it as “the habits of highly effective career activists.”

    Recognizing Richard Rabbit. This fable for adults will entertain and delight you and help you out of the boxes that keep you from becoming the champion inside you. It is a novel and engaging way to recognize the talented person you are meant to be.

    The Career Activist Republic. This blockbuster of a book provides a provocative yet positive assessment of the changing world of work in the American economy and describes an innovative strategy that will enable you to avoid the pitfalls and capture the opportunities in this new environment.

    The Success Matrix: Wisdom from the Web on How to Get Hired and Not Be Fired. This anthology collects the best of Peter Weddle’s columns on job search and career success. It is the only book you’ll find that provides a candid and totally up-to-date look at how to get and stay ahead in today’s workplace.

    In addition, read Peter Weddle’s WorkStrong blog for Career Activists. It’s a quick and easy way to stay on top of all of changes underway in today’s workplace and, best of all, it’s delivered right to your e-mailbox. Just click here to register.

    Outside-the-Box Training Sessions

    WEDDLE’s is pleased to offer a number of uniquely insightful and practical training programs for corporate and staffing firm recruiting teams. The courses can be tailored to your specific industry or career field focus and delivered onsite at your facility or via Webinar.

    The programs include:

  • Creating a Corporate Career Site for Post-Social Recruiting
  • Optimizing the Candidate Experience
  • Developing an Employment Brand for Top Talent
  • Best Practices in Online Recruitment Advertising
  • Optimizing the Content for Candidates Wherever You Contact Them
  • Building a Corporate Career Site for Passive, High Caliber Talent
  • The Art of Social Recruiting for “A” Level Performers
  • Transforming Your Resume Database Into a Candidate Gold Mine
  • How the World of Work Has Changed in the 21st Century
  • For more information about each program and its cost, please contact Peter Weddle at 203-964-1888 or

    Be At Your Best With the Best Tools

    The best recruiters use the best resources to get the job done. And, when it comes to reaching top talent online, their choice is clear. It’s WEDDLE’s Guides for Recruiting Success. Get yours today!

    WEDDLE’s 2011/12 Guide to Employment Sites on the Internet. This is the 10th edition of the Guide the American Staffing Association called the “Zagat” of job boards and social media sites.

    WEDDLE’s Guide to Association Web Sites. This book details the recruiting resources and capabilities that are available at the Web-sites of over 3,000 professional and technical associations.

    Finding Needles in a Haystack. This one-of-a-kind guide lists over 25,000 keywords and keyword phrases, across 5,400 job and position titles in 28 industries and professions.