Job Board Journalist

Two Dynamics for Job Board Growth

Like all industries, the job board business is powered by the ebb and flow of dynamics.  The dictionary defines that term as “the forces or properties that stimulate growth, development, or change within a system or process.”  Dynamics are organizing principles that gain the power to shape the present (and often the future) by becoming

Capitalize on the Barbie Effect

It didn’t exactly set the recruiting blogosphere on fire, but there was big news from Mattel recently that offered an important lesson for job boards.  The company reported that Barbie sales surged 23 percent in the second quarter of this year thanks to its introduction of a more diverse and distinctive set of figures.  In

Job Board Journalist: Add Change, Stir, Pour

Note: The deadline for a free hotel room at the TAtech Conference & Expo is this Sunday, July 31st.  Don’t miss out on this one-of-a-kind deal. The job board marketplace is attracting the attention of the big boys and girls.  Yes, I know the conventional wisdom is that Microsoft bought LinkedIn as a CRM play

The Most Hated Term in the Job Market Redux

Amidst all the chatter about this new technology or that new functionality, it’s all too easy – but extremely dangerous – to overlook the one aspect of your site that most determines its appeal: Words.  And, while many employment sites now feature an engaging vocabulary, they continue to rely on a term that is anathema

Job Board Journalist: The Power & Peril of a Legacy Brand

From Monster’s first Super Bowl ad to CareerBuilder’s Monkey Business campaign, from Dice’s street art ads to today’s airport billboards, taxi rooftop placards and plain, old direct marketing emails, job boards have invested millions of dollars in building their brand.  Not every site has become a household name, but many are now imprinted on the

Job Board Journalist: 1 + 1 = 3

Sure, the Microsoft acquisition of LinkedIn will affect our industry, but an earlier announcement will likely have a greater impact on job boards. Last month, Entelo announced the closing of a $12 million Series B round of funding. The news was interesting on two counts. First, it signaled that venture money was still flowing into

Job Board Journalist: The Once & Future job Board

The clarion cry – “job boards are dead” – has itself expired. Exposed for what it really was – a marketing ploy by a handful of social media consultants eager to pump up their own business – the term is now about as relevant as a gum eraser. What does that mean for job boards?

A Trifecta of Recruiting Blockbusters

The TAtech Leadership Summit on Programmatic Ad Buying June 1, 2016 | Chicago, Illinois USA Some say programmatic ad buying is the future of online recruitment advertising. Others say it will simply be another product for job boards and agencies to sell. Whatever your view, this is the only conference dedicated to showcasing the potential

Job Board Journalist: A Lesson in History

I once took a course in grad school called Lessons in History. The premise was simple enough: for whatever reason, we humans pay less attention to history than we should and as a result, often repeat the mistakes we and others have already made. It’s an insight that many very smart business people and economists

How Will Programmatic Ad Buying Affect Your Job Board?

Will Programmatic Ad Buying help or hurt your job board’s business? That’s the question you’ll be able to answer after attending the TAtech Leadership Summit on Programmatic Ad Buying in Chicago on June 1st. And if you not even sure what programmatic ad buying is, attend the afternoon pre-con on the basic concepts and principles