March 16, 2006   view past issues

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Build Your Brand with WEDDLE’s

Build Your Brand with WEDDLE’s

Every two weeks, WEDDLE’s Publisher, Peter Weddle, pens an e-newsletter for recruiters and HR professionals. According to our internal surveys, this publication is rare on three counts:

  • Each issue reaches a population of over 100,000 people,
  • The publication is actually read by those recipients, and
  • Many of them are senior managers and executives in their organizations.
  • In other words, the newsletter is a prestigious publication that enables you to connect with a large segment of precisely the audience where it’s essential that you build your brand.

    To help you do that, WEDDLE’s offers an unique sponsorship program modeled after public television. Each issue of the newsletter is sponsored by a single organization which is individually featured twice in the publication:

  • immediately after Peter’s lead-off feature column
  • and

  • at the end of the newsletter where it is the last thing the reader sees.
  • There is constant turnover among the in-house recruiting teams of employers and staffing firms, so it’s essential that you continuously build your brand where decision-makers and potential users can see it and differentiate it from your competition. That’s what sponsoring one or more WEDDLE’s newsletters can do for you.

    Sponsorships are still available for the prime spring and early summer recruiting season. For more information and to reserve your dates, please call WEDDLE’s at 203.964.1888.

    Training That Can Help You Educate Your Customers

    WEDDLE’s has introduced a new training series for recruiters and HR professionals. Delivered by audio conference (with accompanying course materials), the topics and dates are as follows:

  • April 26th: Best Practices in Sourcing Passive Prospects Online
  • May 4th: Optimizing the Candidate Experience for Top Talent
  • May 23rd: The Sum & Substance of a Great Employment Brand
  • June 13th: Building a Corporate Career Site for Top Talent
  • June 22nd: Staffing Metrics for All the Right Reasons
  • July 11th: HR Leadership-The Antidote to Management By-the-Numbers
  • All programs are presented by Peter Weddle. They begin at 11:00 a.m. EST, 8:00 a.m. PST and last for one hour. They are a great way for you to burnish your skills and knowledge and/or those of your sales team with minimum hassle-you don’t even have to leave the office-and maximum effectiveness-Peter is one of our industry’s most highly regarded trainers. Why bother? Because the best customer is an educated consumer, and these programs will help you create smart consumers.

    You can take the courses individually or invite as many colleagues as you would like to listen in. Even better, the enrollment fee is priced for every budget. Just $129 per program! That’s hundreds of dollars less than comparable programs elsewhere. In addition, if you:

  • sign up for two programs, the fee drops to just $119 per program.
  • sign up for four or more programs, the fee drops to an unbelievable $99 per program.
  • Registration is limited, so reserve your seats now. To sign up, please call WEDDLE’s at 203.964.1888.

    Last Call for WEDDLE’s 2007 Books

    Last Call! Please return your completed or updated questionnaires for WEDDLE’s 2007 books right away.

    WEDDLE’s 2007 books-its Guides and Directory-have to go to print shortly in order to reach bookstores shelves in the fall.

  • Tens of thousands of these books are purchased every year by recruiters, HR professionals and job seekers.
  • Many more are sold to public and academic libraries and to government counseling centers nationwide.
  • It would be a shame not to take advantage of this extraordinary free publicity because you missed a deadline. All you have to do to ensure your site is included is e-mail your completed data collection template to

    If you have questions about the questionnaire, please contact the WEDDLE’s research team by e-mail. As indicated above, their address is