Beating LinkedIn at its Own Game
What kind of traffic does your site attract?
One of the principles I introduce in my new book, The New Golden Rules of Job Board Success, is this: What you do to attract top talent will also attract mediocre talent, but the converse is not true.
Employment sites do not get paid to deliver mediocre candidates. Employers do that on their own. Typically, that’s the kind of talent that visits corporate career sites.
Top talent, on the other hand, never thinks of themselves as a “job seeker.” Even when they’re in transition, they see themselves as something different. They’re committed to advancing in their career, so in their mind (and my words), they are “career activists.”
And, most corporate career sites hold absolutely no interest for them. They aren’t looking for a job. They are, on the other hand, almost always on the lookout for a career advancement opportunity. Indeed, a recent Aflac survey found that almost one-out-of-two employed workers – 49 percent – expect to leave their employer this year.
They are the talent employers can’t reach on their own. And, they are the talent an employment site must attract. Its features, content and brand must appeal to people who aren’t looking for a job, as well as those who are. Today, employment sites must traffic in career activists.
There are a number of advantages to focusing a site’s traffic generation strategies on career activists:
Employment sites have allowed social media mavens – the consultants and vendors that traffic in social media implementation – to paint them as the purveyors of mediocre talent. It’s a lie now, and by applying this new Golden Rule, it will be a lie in the future, as well.
Thanks for reading,
Note: To order The New Golden Rules of Job Board Success: Four Principles for Optimizing Operational & Bottom Line Performance, please click here.
Benchmark Survey Distributed
The questionnaire for the 2013 IAEWS Global Benchmark Survey was distributed to registered participants last week. If your organization has already registered and you did not receive your copy, please contact me at firstname.lastname@example.org right away.
A couple of additional points:
Finally, please remember that no one will see your site’s data except the outside, independent research firm from The Ohio State University. The only data that will be seen by any organization is that for its own site and the aggregated responses from all participating job boards.
Free Job Search & Career Success Webinars
Xtreme Success is a new 5-part Webinar series which you can now offer to your site’s visitors for free.
Based on my books, The Career Fitness Workbook, A Multitude of Hope and The Career Activist Republic, it presents an outside-the-box look at today’s turbulent job market and workplace and offers up an unconventional but highly effective set of tactics for ensuring sustained success. And, in today’s world, sustained success IS Xtreme Success.
The series was recently previewed with BrokerHunter.com and played to rave reviews. To see a recording of that series, please click here.
To schedule Xtreme Success for your site’s visitors, please contact me at email@example.com.
Advertise in the IAEWS Resource Directory
If your organization is selling a product or service to job boards, the IAEWS Resource Directory is a one-of-a-kind opportunity to promote it.
What makes the Directory special? It connects with your prospective customers in not one, but two ways:
In short, you get a two-fer: both virtual and real world visibility.
In addition, the Directory will be featured in regular e-blasts to the IAEWS membership and to the employment sites on the mailing list maintained by WEDDLE’s Guide.
Rates are low and insertion orders are now being accepted. The Resource Directory will go live on July 1st, so don’t delay. For additional information and to place your insertion order, contact me at firstname.lastname@example.org today.
To see the beta version of the Directory, please click here.