January 19, 2011   view past issues

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Be At Your Best With the Best Tools

The best recruiters use the best resources to get the job done. And, when it comes to reaching top talent online, their choice is clear. It’s WEDDLE’s Guides for Recruiting Success. Get yours today!

WEDDLE’s 2011/12 Guide to Employment Sites on the Internet. This is the 10th edition of the Guide the American Staffing Association called the “Zagat” of job boards and social media sites.

WEDDLE’s Guide to Association Web Sites. This book details the recruiting resources and capabilities that are available at the Web-sites of over 3,000 professional and technical associations.

Finding Needles in a Haystack. This one-of-a-kind guide lists over 25,000 keywords and keyword phrases, across 5,400 job and position titles in 28 industries and professions.

Become a Talent Whisperer

Talent is hard to find, to be sure, but talking to talent effectively is even harder to do. Not only must we convince superior performers of our organization’s value proposition, but in today’s Web-centric world, we have to accomplish that feat in writing and in the blink of an eye. The key to success, therefore, is to learn and practice the art of “talent whispering.”

A whisperer has been defined as “someone who possesses an extraordinary – highly developed – skill at being able to read and understand communication at a deep ‘unspoken’ level.” They are empathetic people who know how to interact with others in order to catch their attention, engage their interest and influence their behavior.

Now, some will tell you that whispering is an inherent trait. You’re either born with it or you aren’t. While there are undoubtedly natural born whisperers, however, the fact that whispering is a skill means that it can be learned. In other words, all of us have the potential to be a whisperer, and every recruiter is a talent whisperer waiting to happen.

Why bother? Because mediocre talent will listen to anybody. The best talent will not. Top performers are much more discriminating in their listening habits.

A talent whisperer, therefore, is a recruiter who can quickly and effectively connect with candidates who typically shut out everyone else. They know what to say and how to say it so that these high value prospects can’t help themselves; they are compelled to take note of the message.

A Recruiter With an Extraordinary Point of View

To become a talent whisperer, a recruiter must first adopt an extraordinary point of view. While they work for their employer and always serve its best interests, they must re-imagine themselves as “a healer of candidates.” They must believe that their job is to help working men and women succeed.

Adopting that perspective differentiates them among the legions of recruiters who contact top talent, but more importantly, it reassures each candidate that they will be treated honestly, fairly and respectfully. They know that the recruiter works for his or her employer, but they sense that the recruiter’s allegiance is to them.

That’s not as wild a notion as it might at first seem. Admittedly, it contradicts the conventional view that an employer is best served by doing what’s best for the employer. That contradiction, however, makes sense because talented people are peak performers.

Their contribution exceeds the norm and, frequently, also raises the performance of everyone else in the organization. So, by serving the best interests of top talent, a recruiter can bring more of that kind of performer into the organization, and that outcome, in turn, serves the best interests of the employer.

How do you convince talented people that you are there for them? With empathy – the ability to understand and share the feelings of others.

A talent whisperer puts every word, every phrase, every bit of information through a single, pass-fail test to determine if it is appropriate for use in emailing a candidate. That test is composed of a single axiom we all learn as kids, but all too often, forget as adults: the Golden Rule. A talent whisperer is a recruiter who puts him or herself into candidates’ shoes and speaks to them as they would like to be spoken to in such circumstances.

So, if you want passive, high caliber talent to pay attention to you, whisper to them. Empathize with them. Speak to them as if you were speaking to yourself. And, then, be even kinder.

Thanks for reading,


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You’re Worth It!

Most of us begin a new year with resolutions for self-improvement. We start diets or physical fitness programs. We commit to spending more time with our families or doing something for others.

But what about our careers? Shouldn’t we be taking care of them, as well? We spend one-third of our day on-the-job, so don’t we deserve more than a (shrinking) paycheck?

Absolutely! And the one best way to achieve that goal is by reading WEDDLE’s books for career success. They include:

Work Strong: Your Personal Career Fitness System. This book introduces a complete regimen of activities that will help you successfully compete for and hang onto the job of your dreams. Its one-of-a-kind program not only tells you what to do, but how to do it and how often.

Recognizing Richard Rabbit. This fable for adults will entertain and delight you and help you out of the boxes that keep you from becoming the champion inside you. It is a novel and engaging way to recognize the talented person you are meant to be.

The Career Activist Republic. This blockbuster of a book provides a provocative yet positive assessment of the changing world of work in the American economy and describes an innovative strategy that will enable you to avoid the pitfalls and capture the opportunities in this new environment.

Get WEDDLE’s 2011/12 Guide Today

Called, the “Zagat of online recruiting.” by the American Staffing Association, WEDDLE’s 2011/12 Guide to Employment Sites on the Internet is the Gold Standard of guidebooks to the 100,000+ job boards, social media sites and career portals now operating on the Web.

In these challenging times, being a smart consumer of employment sites is a core competency of recruiters. Make sure you measure up.

  • If you’ve got an old edition of WEDDLE’s Guide, now’s the time to get the all new 2011/12 WEDDLE’s Guide .
  • And, if you’ve been trying to recruit online without a guide, get the one-of-a-kind 2011/12 WEDDLE’s Guide right away.
  • Order a copy for yourself and for each person on your team.

    The Guide is available at or at

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    I write a biweekly blog in addition to my newsletter. While this publication focuses on recruiting success, however, the blog is all about career success. About how to build a career that’s powerful enough to increase both the paycheck and the satisfaction you bring home from work. That’s why I call it WorkStrong.

    As you know, the world of work has changed dramatically in the U.S. And, that change is permanent. So, once you gain employment, you could just as easily find yourself challenged to stay that way … unless you know and practice the new rules for career security.

    If you want to learn what those rules are and how to put them to work for you, sign up for my free blog. It’ll be delivered to you by email. Simply click here to register.