December 1, 2011   view past issues

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Be At Your Best With the Best Tools

The best recruiters use the best resources to get the job done. And, when it comes to reaching top talent online, their choice is clear. It’s WEDDLE’s Guides for Recruiting Success. Get yours today!

WEDDLE’s 2011/12 Guide to Employment Sites on the Internet. This is the 10th edition of the Guide the American Staffing Association called the “Zagat” of job boards and social media sites.

WEDDLE’s Guide to Association Web Sites. This book details the recruiting resources and capabilities that are available at the Web-sites of over 3,000 professional and technical associations.

Finding Needles in a Haystack. This one-of-a-kind guide lists over 25,000 keywords and keyword phrases, across 5,400 job and position titles in 28 industries and professions.

What Makes Online Networking Work?

There have been countless articles published about how to find candidates on the Web. The tools and techniques they describe are the science of online networking. What gets much less attention is the communication with candidates after they are identified. Done well, it is an art, for it alone convinces the passive prospect that they should apply for an opening. Or, to put it another way, the art of networking is what makes online networking work.

There are, of course, two kinds of online networking messages: one for filling current vacancies and the other for building a pipeline. The former is best described as a blink communication. Its purpose is to get a person to make a positive decision in the blink of an eye. The latter is a red shirt message because it is intended to develop familiarity and trust – the pillars of an enduring relationship – with individuals who may be hires in the future.

Both kinds of messages are obviously important. However, in an era when hiring is slower than the norm and every new hire is critical, red shirt communications take on a particularly important role. They ensure that the passive, hard-to-sell candidate is already captured and partially recruited before the opening for which they are the perfect fit even appears.

With attrition in candidate pipelines typically running at 40 percent or more per year, red shirt messages have a huge impact on a recruiting team’s success. They both:

  • minimize the wasted time and effort of having to replace individuals who have left the pipeline
  • and

  • maximize the impact of the time and effort invested in communicating with those in the pipeline.
  • How Do You Create Such Messages?

    A recent study conducted by FTI Consulting, Inc. sought to answer this question: what content on the Web are people willing to pay for? In a sense, it was exploring what kind of content was perceived to be the most useful and/or advantageous to the recipient. Those are the messages that get the most attention and, as a consequence, they are the messages that are most likely to influence a person’s behavior.

    The study generated the following prioritized list of preferred content.

  • Exclusive content
  • Custom content
  • Apps
  • Breaking news
  • Industry specific information.
  • These findings suggest two guidelines for effective red shirt messaging.

    Guideline #1: Bias your communications toward content that candidates consider useful and/or advantageous. For every one message you send about an employment opportunity or the value proposition of your employer, send three to five messages that they would perceive to be beneficially unique or tailored to them.

    Guideline #2: Bias the content of your useful/advantageous messages to focus on what candidates would consider exclusive (e.g., industry-specific internal studies or surveys) or custom-tailored (e.g., profession-specific peer papers or conference presentations by employees of the company) for them.

    While prospecting for candidates is clearly important, what makes online networking work is the art of good messaging. It alone ensures that each communication is perceived to be useful and/or advantageous to the recipient. And, it is that perception which captures and holds the allegiance of top talent.

    Thanks for reading,


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    The Perfect Gift for a Secret Santa

    If you’re someone’s Secret Santa this Holiday season, get them a book that will make 2012 their best year ever. Priced for even the most elf-like budget, they include:

    Work Strong: Your Personal Career Fitness System. This book introduces a complete regimen of activities that will help you successfully compete for and hang onto the job of your dreams. Its one-of-a-kind program not only tells you what to do, but how to do it and how often.

    Recognizing Richard Rabbit. This fable for adults will entertain and delight you and help you out of the boxes that keep you from becoming the champion inside you. It is a novel and engaging way to recognize the talented person you are meant to be.

    The Career Activist Republic. This blockbuster of a book provides a provocative yet positive assessment of the changing world of work in the American economy and describes an innovative strategy that will enable you to avoid the pitfalls and capture the opportunities in this new environment.

    Get WEDDLE’s 2011/12 Guide Today

    Called, the “Zagat of online recruiting.” by the American Staffing Association, WEDDLE’s 2011/12 Guide to Employment Sites on the Internet is the Gold Standard of guidebooks to the 100,000+ job boards, social media sites and career portals now operating on the Web.

    In these challenging times, being a smart consumer of employment sites is a core competency of recruiters. Make sure you measure up.

  • If you’ve got an old edition of WEDDLE’s Guide, now’s the time to get the all new 2011/12 WEDDLE’s Guide .
  • And, if you’ve been trying to recruit online without a guide, get the one-of-a-kind 2011/12 WEDDLE’s Guide right away.
  • Order a copy for yourself and for each person on your team.

    The Guide is available at or at

    Order Your 2011/12 WEDDLE’s Catalog Today

    It’s old fashioned and free. That’s right. The 2011/12 WEDDLE’s Catalog is printed in hard copy and doesn’t cost a single penny.

    We’ll send the Catalog to you in the mail and cover the cost of postage. All you have to do is email your name, organization (if appropriate), and postal address to Put 2011/12 WEDDLE’s Catalog in the Subject line.

    The 2011/12 WEDDLE’s Catalog is short and sweet. It’s just six pages long, but describes our latest books as well as our ever-popular standards from prior years. If you’re looking for a way to give yourself an edge, WEDDLE’s books are all that you need.

    Get your 2011/12 WEDDLE’s Catalog today. Or, order one for every member of your team. Just specify how many copies you would like in your email.