March 1, 2012   view past issues

Our newsletter is
brought to you by

A Multitude of Hope

A Novel About Rediscovering the American Dream

Are you tired of hearing the U.S. is no longer the world leader it once was? Are you fed up with pundits who opine that the American Dream has been replaced by the Chinese Dream?

If so, get my new book, A Multitude of Hope. Ripped right from today’s headlines, it recounts the experiences of three laid-off Baby Boomers and a secret online group of “career activists” practicing economic disobedience against the vulture capitalists in the American workplace.

A Multitude of Hope will entertain and educate you and, as it names implies, give you hope for the future – yours and your kids.

The book won’t be published until April, but you can place a pre-order with Amazon right now by clicking here.

Don’t Believe In Fairy Tales

For decades, economists celebrated the rational person. It was their view that people would always make the intelligent choice – do what was in their best interests – when making a decision that would affect their economic wellbeing. Then, in the 1970s, two psychologists debunked that idea and one went on the win the Nobel Prize, in economics no less, for doing so. Turns out, we humans aren’t as clear headed as we think we are, and that truism offers an important message for recruiters.

Daniel Kahneman and his collaborator Amos Tversky conducted a series of experiments that proved we humans do not always live our lives to “maximize utility.” Instead, the rational side of our brain, which is lazy and tends to tire quickly, often defers to the emotional side, which is quick to act and doesn’t let facts get in the way. Kahneman describes these different approaches as “thinking, fast and slow,” which just happens to also be the name of his new book.

Why is this distinction important to recruiters? Because, all too often, we let the emotional side of our brain guide us in the management of our own careers.

Our rational mind will collect facts, analyze their importance to and potential impact on us, and then determine a course of action which will maximize their benefit for us. In the case of recruiters, these facts include the following:

  • While the economy is recovering, it is still vulnerable to being thrown back into a recession or worse by such world events as the financial crisis among the PIGS (Portugal, Italy, Greece and Spain) in Europe and the price of oil should a conflict break out in the Middle East.
  • Thanks to intense competition in the global marketplace, employers are now quick to act whenever the economy slows, and the first step they take is to cut labor costs, and among the first categories of labor to see their jobs disappear are recruiters.
  • These facts are real and have the potential to harm or even derail our career. Yet, as Kahneman notes, many of us ignore them. We let the emotional side of our brain take over, and it is guided by what he calls “a pervasive optimistic bias” – a hard-wired positive outlook that colors our perceptions of both the world around us and its prospects for our own lives.

    Despite the facts, we assume (a) our employer will always be a healthy enterprise, (b) our supervisor will always make intelligent and unbiased decisions, and (c) our job will always be there for us. We are smart enough to know otherwise, but we choose to believe the fairy tale.

    Making the Rational Choice

    In a workplace governed by uncertainty and the looming threat of unemployment, no rational person would ignore taking steps to protect themselves from such eventualities. Yet, many of us in recruiting, focus so exclusively on doing our jobs, we ignore our careers. We devote 8, 9, 10 hours a day, 5, 6 and sometimes even 7 days a week to maximizing the benefits for our employers and thus have no time or energy left to do what might benefit us.

    I would respectfully suggest that’s irresponsible or as Kahneman would describe it, irrational. It exposes our job, our career and our family to unnecessary risk and potentially grave harm.

    What should we be doing?

    Delivering the best work we can for our employer – building job security – and putting equal priority on the work we do for our own economic wellbeing – building “career security.” Or to put it in business terms, we should be loyal to our employers and to ourselves.

    Because here’s another fact our rational mind should assess:

  • Even when business is slowing and the stock market is falling, there are always segments of the economy that are thriving, so even when the news is filled with gloom and doom, four-fifths of the population is able to find work.
  • In today’s uncertain and hyper dynamic world, making rational decisions about a career is not only prudent, it’s absolutely essential to success. We can be as optimistic as we like, but that optimism should always be tempered with a respect for the facts.

    Thanks for reading,


    Visit me at

    Remember What Your Mother Taught You

    It’s nice to share.

    So, don’t keep WEDDLE’s Newsletter to yourself. Please tell your colleagues and friends about it and encourage them to sign up.

    Here’s the link to our registration page: Pass it along.

    And many thanks, for your support!

    Be At Your Best With the Best Tools

    The best recruiters use the best resources to get the job done. And, when it comes to reaching top talent online, their choice is clear. It’s WEDDLE’s Guides for Recruiting Success. Get yours today!

    WEDDLE’s 2011/12 Guide to Employment Sites on the Internet. This is the 10th edition of the Guide the American Staffing Association called the “Zagat” of job boards and social media sites.

    WEDDLE’s Guide to Association Web Sites. This book details the recruiting resources and capabilities that are available at the Web-sites of over 3,000 professional and technical associations.

    Finding Needles in a Haystack. This one-of-a-kind guide lists over 25,000 keywords and keyword phrases, across 5,400 job and position titles in 28 industries and professions.

    Cast Your Vote for …

    … the best employment sites on the Web!

    Each year, WEDDLE’s conducts an open poll to determine which job boards, social media sites and career portals are considered the elite of their industry, according to the toughest judges on the planet. That would be YOU, the users of those sites.

    At the end of each year, the 30 sites with the most votes are recognized as WEDDLE’s User’s Choice Award winners.

    It is not, admittedly, a statistically valid selection process, but it does clearly measure the intensity of support sites have among their customers. And, as the only accolade in which actual users – recruiters and jobs seekers – select the winners, the awards are among the most coveted in the online employment services industry.

    So, let the world know your choices for the best employment sites on the Web. Click here to cast your ballot for WEDDLE’s 2012 User’s Choice Award winners.